Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. A Dramatically Different Approach to Social Media Metrics in 2011.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Sprout Social

SEPTEMBER 22, 2016

Leading manufacturer of grooming products, Wahl Professional , applied these strategic tactics to grow its Instagram community by 56% and, in the process, averaged 847 interactions per post. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Leverage User-Generated Content.

Communities 40

Communities Instagram Bazaarvoice UGC 40

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Gather market intelligence. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Koka Sexton

MARCH 24, 2009

process of finding a job is not easy. Well…maybe the process is easier than actually getting a job offer but Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager! or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.]

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

process of finding a job is not easy. Well…maybe the process is easier than actually getting a job offer but Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager! or Geotracking services are picking up steam and in my post about Foursquare, Gowalla and Yelp I was still sifting Koka Sexton dot Com: [.]

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. some sort of in-depth market research on consumer demand that. Eric : VP of Marketing at Edison Research. And this type of content is classic Tom Webster and… Jay : And that kind of study is classic modern marketing.

Software 119

Software Education Social Media Team 119

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. But now, even the best content is beyond the official SXSW boundaries.

Social Media 128

Social Media Strategy Conference Eventful 128