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Why Press Releases Are Still a Viable PR Techniqiue

Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows. The writing assistant of PRAI is another key tool that allows for you to fine tune your texts, articles, press releases and voiced interviews into professional-grade pitches.

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6 Underused Internet Marketing Tools

Small Business Mavericks

E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. Press releasesPress releases are an old mainstay in public relations. They don’t have to be.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. reject a fluff piece on The Voice, Womans Day would reject an indepth analysis of banking regulations in Australia. All media is censored media. Mongrel Media.

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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Where “less curious” others might have been satisfied with a press release and a local town event, Bernays created a nationwide spectacle that reminded the public - and the media – of the significance of this day for the world. To the end, Bernays was insatiably curious. Image: in pastel via Flickr, CC 2.0.

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The complete crisis management guide for marketing leaders

Sprout Social

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. In 2023, business owners were hit by the second-biggest bank failure in U.S. history when Silicon Valley Bank (SVB) collapsed, seemingly overnight.

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Relationships Don't Matter

Diva Marketing Blog

Bloggers like to build relationships with the people who pitch them stories; however, that is not always the case for content publishers like Jeffry Pilcher , of The Financial Brand. . About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. Relationships don't matter.