Convince & Convert

JULY 20, 2010

meet the demand for HDTV interest over other types of TV content). Package for Consumption Observe what types of content social media users are interacting with and where. This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex.

Social Media 141

Social Media Strategy Consultant Blogger 141

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 24, 2010

You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. Discover Opportunities If you’re actively listening, you’ll find natural opportunities to market your company contextually.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 19, 2010

Also, toying with the amount and type of content I want to be alerted about. Beer and NutshellMail. I currently set up the email alerts to be sent every 4 hours – 6AM, 10AM, 2PM & 6PM. Ill see if this cadence works. I'm taking some of your suggestions above and tailoring to what I *think* will work best for my personal needs.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 19, 2010

Guests type their story – upload a photo if they want – add their name and address. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. That’s it.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Ask essay-type questions in your blog posts and encourage readers to answer with a comment. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Showcase your customer support.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 24, 2010

If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships. Just hit the reply button 9 times out of 10 and you'll have it made. All rights reserved.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Internal search reports.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. “Overcoming purchase objections with social content&# would probably have been better.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 6, 2010

Merrill Build Your Brand a Social Content Ladder in 5 Steps [link] Anonymous I’m always looking for more great strategies to share wtih both my members at MyTwitterToolbox.com along with the attendees for my Niche Affiliate Marketing System. type link:www.(competitorURL).com GREAT INFO! Thanks so much for the commenting.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Sorry – watching Anderson Cooper go nuts on BP as I type this reply). [link] jaybaer Weird, isn't it? link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You should have 8 marketing plans, one for each audience type and audience need. If you want to survive in the PR industry, you have to love the material you are pitching.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. link] jaybaer This is the type of campaign where I wonder if the media coverage is more valuable than the actual execution? My take on this here [link] Thanks again for your post…it got me thinking early today.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. All rights reserved.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

What type of program is this? link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media? Creating and calibrating a social media strategy for any company should follow the same process. What’s Your Pitch? The elevator pitch is dead.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. County, region, state or city?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Those type of comments are why I do it. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 25, 2010

William, the Customer Service representative I chatted with saw my mailing address and mentioned the Noah’s Flood-type deluge the weather channels were predicting for us in Arizona that weekend. b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MAY 19, 2010

But Consumers Like New Media We (the consumer) like these “emerging&# types of marketing mediums better than the old ones. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. It was much easier when the company steered the conversation. link] Trudi Sinclair Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 1, 2010

These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. Early in my online career I did a lot of website strategy and online advertising. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 19, 2016

For example, I’m going to type in my topic. If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. It’s often in B2B and it’s really more about earned media than it is about paid. I could add my own.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. But surely this is actually just one ‘step’ here, and the step itself isn’t necessary about social media, and it is no guarantee of success?

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

APRIL 8, 2010

The virtual keyboard is barely better than the iPhone, and you still cannot touch type. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Now, the bad news. The iPad is not a computer. Not even close.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

AUGUST 4, 2010

Seriously, this is good for any type of receiving in, including internal customers. Will Social Media negativity draw CEO types more into the fray? Can you tell who the “blahs&# are if you aren't using Social Media? Who should spearhead Social Media listening? Who should spearhead Social Media listening?

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JULY 13, 2010

Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# That’s the Opportunity Economy at work.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165