Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Good stuff. link] Russ Henneberry Wow. Good stuff. link] Amy D.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics. Check out all the details and save 50% (only $297 for a limited time). Im Jay Baer.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Incidentally, these internal links are also a SEO positive) 4. Im Jay Baer.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 10, 2010

If we knew that our audience was not only using Facebook, but was regularly uploading photos for example, that would help direct strategy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. If you have a tools-focused strategy, you don’t really have a strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. RT @jaybaer: The more things change, the more things change (new social media tools you can use) [link] [link] Beny Schonfeld The More Things Change, The More Things Change [link] (from @jaybaer) [link] Patti Confar Who knew?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Visually SM

JULY 27, 2020

It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Extra resources are important. The appetite for tools content is huge.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 1, 2010

Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. What is surprising is the lack of utilizing each resource to its capacity. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

APRIL 14, 2010

jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no? Your posts are a million times better than organizations acting as social media resources that always charge a fee for information.

Social Media 128

Social Media Consultant Health Care Questions 128

Webbiquity SMM

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

SEPTEMBER 21, 2010

SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. via @jaybaer [link] Jack Smith Thanks for sharing the resources Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 8, 2010

The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. The next time you start thinking too hard about your Twitter “strategy&# remember MySpace. “Your social media strategy must be tools-agnostic.&# Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 9, 2010

I think many people look to trusted online resources for expertise. Thanks to social media, friends are often exposed as being liars or at least untrustworthy. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Resources deployed. The graveyard of digital marketing is littered with the bones and business cards of those that dove in head-first with high expectations, no strategy, and no plan for testing and optimization of results. Early in my online career I did a lot of website strategy and online advertising. Proposals are written.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. Are you a social media detective? This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JUNE 30, 2010

She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? And: What is your goal in reaching them?

Social Media 128

Social Media Strategy Automotive SEO 128

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. You can’t have it both ways.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Depends on your resources and how big these geo-apps get. Im Jay Baer.

Foursquare 150

Foursquare Analysis Consultant Mobile 150