B2B Loyalty Social Media Management Survey 
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.
Sprout Social
JANUARY 9, 2024
When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty.
Sprout Social
APRIL 15, 2020
In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. See what you can learn from these companies in our Social Spotlight.
agora pulse
JANUARY 3, 2020
75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture.
Convince & Convert
MARCH 8, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.
Oktopost
AUGUST 9, 2020
B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. Higher revenue.
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