Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. I'd suspect these businesses are happy to refer people to Mike in return. I'd suspect these businesses are happy to refer people to Mike in return.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 6, 2010

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. " @jaybaer [link] [link] Phil “What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy.&#

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Send it out to existing customers via email, so they can refer fence-sitters to it.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. Yep, that’ll get fans in the seats. I think it depends, though.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

MARCH 23, 2010

Nothing turns a new reader off more than name dropping and 'Inside Baseball&# speak especially when they have no clue who or what you are referring too. And many of us in the social media space are guilty of that particular sin. link] jaybaer So very true. Excellent point. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

This is very helpful for my future reference. What content lessons do you take away from these results? I’m sure there’s patterns I’ve missed. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? That is only a one way target…what about the fans being able to submit content to a local conversation with other local people to see?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. The True Blood reference floored me. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

SEPTEMBER 15, 2010

It’s so obvious if you know the basis for social media. I’m keeping this as a reference. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Focus on the people. Thanks for sharing.

Social Media 166

Social Media Strategy Social CRM Consultant 166

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The one-liners I read daily are references to websites, conferences, fixes for technical problems. I love Twitter. It enriches my life every day.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

I'm going to reference this post in my blog. link] helloGinger The Truth About the iPad | Blogging and Content Creation | Social …: Convince and Convert Blog: Social Media Str… [link] [link] sewa mobil thanks for the post about ipad. the world's most expensive flashlight). Great post! link] jaybaer thanks.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

AUGUST 4, 2010

Folks, you simply must read the “Tale of Amy B&# that Chuck references above for the perfect example of how NOT to handle negativity online. I'm not saying I'd provide him with free pizza for life and a carton of Lucky Strikes (Mad Men reference), but I wouldn't pee all over him either.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] via @jaybaer [link] Carol Schiller Must-see tool to run real-time search of public Facebook (&Twitter) conversations about your biz.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 21, 2010

I certainly don't have all the answers, but at least it's a getting started list that people can refer to when needed. link] Danielle LaPorte The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer) use-full. And I review restaurants in town (it's about a 3 mile drive). ericboggs Thanks for the thought.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. If not, a person who will refer you to potential customers. They also challenged party-goers to dress in Mad Men themed costumes. It was lots of fun and they got a lot of buzz.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

Isn’t that what social is all about? link] Wendy Keneipp I like social media because of articles like this, Jay. It’s like sitting down and having a real conversation with someone – a person – and not a corporation with all of the corporate speak and protocol that must be followed. Building relationships.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 23, 2010

I believe you were referring to this as well, but just wanted to share my thoughts on the notion of all ideas being 'equal' They enter a 'free' construct that allows it to be recognized. Controlling the conversation has never worked in the long run, because truth escapes eventually. I think we both agree with that.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity.

Influencer 123

Influencer Ustream Authentication Social CRM 123