Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Thanks again, Jay.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. The elevator pitch is dead. Thanks Jason!

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Brady and Jeff – Good question.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Make sure you’re tying together your email program and your social media program.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 14, 2010

I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I quickly unfollow them, but I wonder if those people every change their methods or if they just keep spamming the masses.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In either event, your job in this circumstance is to create conversation.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I’d love to see an ebook on “social media conversations and realities&#.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the (..)

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 20, 2010

It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Unapologetic intrusiveness, warmly invited by the customer because the perceived value is high. As marketers this is sensational.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank.

Social Media 120

Social Media Strategy Mobile Consultant 120