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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. Intent-based marketing gives you the tools to do precisely that. The answer is when they want to buy, of course. Internal Data.

B2B 88
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are dozens of tools, including market leaders like Hootsuite , SocialOomph , and Buffer, that can help you get started with automating your social media postings. The Facebook strategy, in this case, may involve interactive videos and even blog posts that appeal to shoe buyers. Preparing your business for social media automation.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

A user-friendly social media reporting and analysis tool helps brands make data-driven decisions. After this step, you can use the channel audit tool to see if those keywords become the top search terms on your channel. Once you get this information, you can create more content based on the top search terms as they rank highly.

YouTube 52
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. Social Media Marketing Goals & Tools.

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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket.

Metrics 98