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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. No phony avatars or grainy pics. STEP 1: Bio Audit. You want instant recognition.

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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Market research. Why is this great for marketers?

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

When was the last time you updated your social media bio? That’s why I’ve put together a 4-step process to help you create a bio for every social network. That’s why I’ve put together a 4-step process to help you create a bio for every social network. No phony avatars or grainy pics.

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Fetching Friday – Resources Mashup & Internet Marketing Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 8 ways for businesses to use social media. Location based marketing resources and tools. The magic fairy goal setting exercise.

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Getting to know your client (and why her shoes have f*@k all to do with it)

Absolute PA

I bet when you started out in business one of the first things you heard about was the “Ideal Client Avatar”. There’s a reason most Ideal Client Avatar exercises are so f*cking boring… it’s because they don’t actually work. Most of the client avatar exercises I see are missing the point. Have you done it?

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