Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question.

Strategy 113

Strategy Automotive Campaign Social Media 113

The Realtime Report

DECEMBER 12, 2012

It “brings direct marketing discipline” into social media, and enables scale. You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MAY 17, 2012

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

Facebook 107

Facebook Automotive Press Release Banking 107

Sprout Social

SEPTEMBER 25, 2023

A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. What is a customer service strategy? It’s a matter of building their trust.

Strategy 114

Strategy How To Team Reputation 114

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. And it definitely came through with the results of the campaign, the response and the overall sentiment. Can you elaborate on your approach to marketing in a unique way?

Travel 93

Travel B2B Automotive Campaign 93