The Realtime Report
DECEMBER 27, 2012
And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. education went up 421%. sports grew 417%.
The Realtime Report
OCTOBER 2, 2012
By pairing with Zynga’s Draw Something – which has been downloaded 50 million times and has a large daily user base – Lexus hoped to successfully target the younger, tech-savvy demographic. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.
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Social Media Marketing
DECEMBER 13, 2011
Ford Motor Company has been at the forefront of social media for some time. If you go to FordFusionApp.com , you can download an iOS or Android version of the app to experience it for yourself.
Hootsuite
FEBRUARY 13, 2023
Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. (In The history of this social media trend actually goes back pretty far.
Small Business Mavericks
JANUARY 10, 2013
There’s a growing technology boom in the automotive industry that is based entirely on telematics. That customer has downloaded your automobile app and when they get within a certain distance of your store the app automatically notifies them of sales and specials you have going on that day which are relevant to their interests.
The Realtime Report
AUGUST 10, 2012
Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.
Hootsuite
OCTOBER 21, 2020
B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.
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