The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. The registrant can then “opt out” with RocketHub and collect a check.
Convince & Convert
MAY 4, 2016
We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. Interesting, right? But how can you use this for your brand?
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Social Media Marketing
APRIL 3, 2013
The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."
Sprout Social
APRIL 11, 2017
They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Branded hashtags are specific to your company.
Sprout Social
JUNE 27, 2023
Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Why Steve from Blue’s Clues for the campaign? Social media manager.
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.
Viper Chill
AUGUST 27, 2014
But I can’t compete with the guy who is “local” to client with local-shop type campaigns. From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries. I have squashed a few start-ups that tried to take my position in my niche.
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