US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns). The most common goals for mobile ad campaigns were maintaining a market presence and driving traffic to websites. education went up 421%.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. which it launched today.
A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.”
Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience
The Realtime Report
OCTOBER 2, 2012
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes. The campaign ran for a short period of time only, from September 24-28. Why so brief?
Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week. More Guest Post by Kate Finley. More than 2.9
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Revealing a New Ford in a New Way
Social Media Marketing
DECEMBER 13, 2011
The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. Ford Motor Company has been at the forefront of social media for some time. And let us know what you think! --.
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
And, of course, Automotive OEM is very effective in passing through job applicants, with nearly half of the visitors contacting HR. In this particular case, our call-to-action is download this template (which gives us their email address and we can now put them into a lead nurturing campaign). By Gini Dietric h. Here is a breakdown of each. Media Relations and Calls-to-Actions.
Reconsider Fashion PR
AUGUST 9, 2012
Fashion brands such as Burberry (who recently celebrated 10 million Facebook likes) are becoming storytellers in their own right, producing some of the most innovative and effective digital campaigns reaching a multitude of audiences , such as Art of The Trench. Fashionably Marketing Me – a treasure trove of fashion marketing campaign examples and tech trends. We’ve all been there.
This Week in Social Media – 5/8/2013
Social Media Marketing
MAY 8, 2013
The most popular video ads shared online are entertainment, fast-moving consumer packaged goods (FMCG) and technology, with automotive a distant third. In the automotive space, online reviews are just as influential as professional opinions for buyers. A roundup of relevant links affecting our industry. These are those links. Here are 7 ways to improve your social media engagement.
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
When creating a campaign within Power Editor, select the new “Lead Generation” objective. Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. Here are all of the options… Automotive: Car make. I was excited when Facebook announced lead ads in June.
How the Majority Illusion Can Supercharge Your Influence Marketing
Convince & Convert
MAY 4, 2016
We’re always on the hunt for a campaign or idea that will wow us or (preferably) click “Share” on social. As content marketers, it goes without saying that most of us spend the better part of our day on the web. We’re content enthusiasts. For marketers, this means that consumers value what their friends and like-minded individuals share. Influencer marketing isn’t anything new.
4 Things You Need to Know Before You Pitch
Convince & Convert
JANUARY 27, 2015
The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech, and travel) via recent articles, LinkedIn, and Google+ profiles. Does the publication’s target audience match the target audience and goals of your campaign? Image via BigStockPhoto.com. Work History. Target Audience.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Visual.ly ). 8.
This Week in Social Media – 4/3/2013
Social Media Marketing
APRIL 3, 2013
The latest in their automotive segment notes that consideration is constant, and that although 63% of shoppers enter the purchase funnel with one brand in mind, only 20% end up buying that brand. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns." A roundup of relevant links affecting our industry.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). For the last few months I ran an American-only campaign for a specific niche and was able to get thousands of likes at $0.04 These are all from an Adwords campaign using this tactic. frompageid= ID.
Guidelines for Successful Targeting Through Social Media
MAY 19, 2011
Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. For example, Sports industry and Automotive industry has highest traction on Sundays and Entertainment peaks on Thursdays and Fridays (18% higher rates). attract? engage? retain.
77 Blogging Stats to Improve Your Blogging Strategy
JULY 6, 2016
Only 17% of automotive blogs were effective enough to convince their visitors to buy a specific vehicle, compared to 26% of successfully selling brand websites. Blogs and their share in cross-platform marketing: Nick Bianchi says that the conversation generated around his #RoadTripATT campaign was amounted to 37 million impressions and 145,000 engagements, while an extra makeweight of 2.7
How One Father Used a Social Army to Find his Son
Convince & Convert
APRIL 11, 2014
Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. When Jimmy Fallon said he was looking for a new truck and asked for suggestions, automotive brands were there with their own recommendations. Tweetable Moments It really was people. It was that viral. Holy Social!
Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle
APRIL 30, 2015
It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. Until now, the majority of our advertisers reached out to us to organise a campaign. In 2010 I received an email from Adnan Ebrahim. million.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
But I can’t compete with the guy who is “local” to client with local-shop type campaigns. From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries. Today I would like to introduce one of those people, Matt Prados, to the world. found some people that could build sites and we started selling. London Hotel.
Athletes Are The Stars Of The Week In Rio 2016 Olympic Games
AUGUST 5, 2016
Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. With #DeffyLabels , the automotive group celebrates diversity and individuality by introducing us to eight U.S. With the campaign they have also launched athlete interviews where we can hear very emotional and inspiring stories from each of them. That’s it, here we go! k0g6paNFnr.
Athletes are the stars of the week in Rio 2016 Olympic Games
AUGUST 5, 2016
Their new campaign asks Team GB athletes to promote the brand in ridiculous ways during the games. With #DeffyLabels , The automotive group celebrates diversity and individuality by introducing us to eight U.S. With the campaign they have also launched athlete interviews where we can hear very emotional and inspiring stories from each of them. That’s it, here we go! k0g6paNFnr.
Did You See That?
APRIL 4, 2013
Pushing that idea forward, as a marketing professional, keep in mind that it''s your job to be aware of these campaigns. When people talk about this campaign, it''s not just about the guy who jumped from space with a parachute, it''s about how Red Bull got this guy to jump from space with nothing but a parachute. Look no further than the automotive and hotel industries as prime examples of this. automotive industry. pr campaign. Tags: ad campaign. How valuable are stunts to a brand? Who did it? Remember that car that was stuck in a massive sinkhole?
20 Go-To Places for Truly Awesome Newsletter Templates
FEBRUARY 13, 2014
Campaign Monitor. All it takes is 60 seconds to build an original, HTML email newsletter template using Campaign Monitor’s products – no coding knowledge required! Active Campaign. Available options include plenty of highly-specialized templates for industries that range from automotive to eCommerce. 5. It works well with both MailChimp and Campaign Monitor.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration, analytics and reporting. Take a peek at Gloto www.gloto.com (disclaimer: i'm an advisor) > mobile-to-Web platform for brand-safe social engagement and interactive campaign experiences.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).
Search Engine Marketing PPC Job Opening in Dallas Texas
AUGUST 25, 2012
ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Optimize campaigns on an ongoing basis to improve performance. Perform quality assurance on active campaigns. Maintain contact with vendor partners to monitor campaign changes. exclusively for the Automotive Industry.
10 Community Manager Responsibilities that Don't Involve Twitter.
Techipedia: Tamar Weinberg
MARCH 17, 2010
So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item. Keep your campaigns consistent. Check it out!
How I Use BuySellAds to Monitor Blog Traffic and Goals
AUGUST 7, 2011
quick review once a week, and a slightly longer recap once a month, is more than sufficient for most bloggers (affiliate marketers will obviously check stats much more because of how closely their income is tied to converting campaigns). The BuySellAds marketplace has websites from a number of different niches including automotive, business, gaming, and travel. What to track.
Volkswagen: The fun theory
OCTOBER 21, 2009
I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. The agencies behind the two most successful campaigns will continue to work with Toyota on a further two projects in the new year. It’s understood each of the four selected agencies has been given a budget of $15,000 to complete their task. from B&T ).
Social Media a CRM perspective
Social Media Network Marketing
MAY 31, 2010
Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Social Media Ne. Become a billionai.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
Within seconds you can see how many leads a customers same from social media in aggregate or by social network, and compare social media to other sources like SEO, or paid campaigns. Does anyone know about any tools for planning your campaign? What are all the automotive blogs saying about a specific brand? Here’s what I found: Radian6 offers a very simple setup. monthly.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. across several areas including email, social media, organic SEO, paid search and offline campaigns. How are marketers planning to allocate budgets this year? link].
Program Design – Matching Grants vs. Voting Platforms
MAY 23, 2010
The customer or employee feels that their action mattered, the non-profit benefits, and the overall effect of the campaign is further engagement and loyalty. In particular, Students for a Free Tibet carefully vetted the contest opportunity using a series of guidelines to determine impact – positive and negative — on the 501c3. million in matching grants to 4,500 schools and nonprofits.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 30, 2010
It's not like the “old days where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Later on, they had a huge party with free beer, which was also a technique employed by an intern who worked for a former Presidential candidate to get people to attend the caucus (I know, because I worked with her on a separate political campaign, which was won, by the way). VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. They are not a faceless heard. Well…duh!
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation. The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. Register now for immediate access to hundreds of articles. First time here? tools.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Best Day/Time to Send an Email 3 Ways to Make the Most of a Corporate Blog How to Socialize a Marketing Campaign in 3 Months How to Encourage Employees to become Brand [.] Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. My take is that is at the top. Tip #2.