Automotive Experience – The biggest challenge that most in the automotive industry face is that there simply aren’t very many options that specialize in the automotive industry. We are proud to be ranked at the top of Google for the term “Automotive Social Media&# but as you look up and down the list, there simply aren’t very many suitable options who can handle the corporate level of social media marketing while still understanding the ins and outs of the automotive industry. Automotive Social MediaWhat about Tumblr? Buzzfeed? MORE >>

Once Clay Nissan got wind of the boycott page, they released this official statement: “With regard to the campaign against Clay Nissan of Norwood, we understand this is an emotional topic further fueled by misinformation and efforts to block communication from the Clay family. That is what can make this kind of social media campaign so dangerous to businesses; companies can lose a war that they are only peripherally aware they are fighting. Automotive Social Media Facebook Social Media MarketingSocial media represents a new dawn for the marketing industry. Is it fair? MORE >>

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. Comparing the campaign to more traditional new car ads, complete with red bow on top, he told AdAge that “What makes this different is that nobody has really taken a car and dissected it into different parts.” The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.” MORE >>

This is bad, but in many ways it’s because the engagement ratio in the automotive industry in general is bad, average around 1.75%. Take a look: As a result of getting the right type of local fans and operating a properly-structured advertising and promotions campaign, we are able to target a lot more than just those 1,040 fans who have liked the page. In the automotive industry, the average is 1.75%. 'Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. Inform them. MORE >>

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The social campaign gives customers “the opportunity to experience a different part of Lexus’ lineup” according to Allison Takahashi, public relations specialist at Lexus in Torrance, CA ( Luxury Daily ). The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA. Lexus has a broad base on Facebook, with over 1.4 MORE >>