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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market.

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Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. This has massive impact on many areas of what we consider smart marketing. While voice seems like a far-away marketing challenge, it is happening at a faster click than most realize. automotive. automotive industry.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. Within the ad set, you may notice that the only option is mobile. Are you ready?

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20 Go-To Places for Truly Awesome Newsletter Templates

Writtent Blog

If you’re using email marketing to promote your content , you’re certainly on the right track. Your final product’s not just going to be gorgeous, it’s sure to resize perfectly for mobile devices and be tested on all major email platforms. Other estimates put the figure much higher, at closer to $57.25 Active Campaign.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Audi’s Urban Future Initiative examines the convergence of mobility, architecture, and urban development; the trip began at the offices of interdisciplinary firm Höweler Yoon Architecture, which is collaborating with Audi to rethink infrastructure in a sustainable way. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

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