A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart
The Realtime Report
JANUARY 22, 2013
Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.”
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