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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign, created by Wieden and Kennedy, also features a new commercial, ”How to Change Buying Cars Forever.”

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Within the ad set, you may notice that the only option is mobile.

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Connect The Dots Marketing

Twist Image

No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. automotive. automotive industry. mobile app. automotive. automotive industry. mobile app.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Audi’s Urban Future Initiative examines the convergence of mobility, architecture, and urban development; the trip began at the offices of interdisciplinary firm Höweler Yoon Architecture, which is collaborating with Audi to rethink infrastructure in a sustainable way. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

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20 Go-To Places for Truly Awesome Newsletter Templates

Writtent Blog

Your final product’s not just going to be gorgeous, it’s sure to resize perfectly for mobile devices and be tested on all major email platforms. Available options include plenty of highly-specialized templates for industries that range from automotive to eCommerce. Active Campaign. Microsoft Office. Constant Contact. Vertical Response.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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