Authentication Publishing Sentiment Travel 
Hootsuite
JANUARY 13, 2022
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level.
Ignite Social Media
AUGUST 28, 2023
How to Respond to Influencers’ Bad Behavior We always say good news should travel fast, and bad news should travel faster. Instead, ensure you regularly monitor your social channels , use social listening tools to monitor sentiment, gather all the facts, and create a quick but thoughtful response.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
OCTOBER 12, 2023
Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand? For example, if your company is a travel provider, you may want to track keywords like “winter blues” and “vacation.” People appreciate authenticity and want to feel like a real person is engaging with them.
Hootsuite
MAY 16, 2023
It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.
Sprout Social
JUNE 22, 2021
Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.
Hootsuite
JANUARY 22, 2020
Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. All you have to do is add your content, select the time you’d like to publish, and schedule.
Hootsuite
AUGUST 19, 2020
Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Hello BC’s #ExploreBCLater.
Expert insights. Personalized for you.
145 
Let's personalize your content