Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

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Instagram Tools Strategy Hashtag 112

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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comScore Marketing Case Study Review 299

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand?

Strategy 112

Strategy Content How To Marketing 112

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

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Tips Marketing Privacy Influencer 352

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

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Strategy Marketing Banking Influencer 91

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Social Media Strategies Summit

FEBRUARY 23, 2024

If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now. The strategy clearly works, with most of the brand’s Shorts generating five-figure viewing numbers (and several surpassing 100,000 views).

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Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 143

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. Let’s take a deeper gulp of Red Bull’s social media strategy.

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Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 114

Social Media Strategy HootSuite Sentiment 114

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

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Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. What makes Airbnb’s social media strategy successful? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Later

JANUARY 10, 2021

Getting more Instagram followers should be a top priority for any business that uses Instagram for marketing, but it’s not as easy as it once was. Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels . View this post on Instagram. View this post on Instagram.

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Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

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B2B Strategy Brands Content 52

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 124

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. Major algorithm changes over the years have devastated publishers and others that rely on social traffic for their business model. But they’ve also required changes from social media marketers. There were five.

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Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 95

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 101

Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Publishing Too Much Content. You don’t need to publish every single day (or multiple times a day) on every single social channel. Repetitive Imagery.

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Social Media Brands Marketing Influencer 166

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. So how can you ensure that the posts you put time and money into stand apart from those published by your competition? Another huge contributor to producing marketing content that stands out from the noise is brand credibility.

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yMarketingMatters

JANUARY 27, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy.

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Tips Content Marketing Patterns 130

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Authentic and objective reviews are powerful ways to attract top talent.” It’s a win-win.

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Social Media Strategy Team Review 96

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

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Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. In-authentic Brandstanding. Using Other Digital Marketing Tactics on Your Social Media Platforms.

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Social Media Marketing Trends Communities 200

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. This slice of Jeff Bezos wisdom is likely not new to you. What do they like?

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Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

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UGC Content Bazaarvoice Hashtag 222

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

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Instagram Strategy HootSuite Hashtag 113

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Those days are long gone.

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Influencer Brands How To Hashtag 214

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Authenticity matters here, so let your hair down! Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. What is TikTok? Example Best-in-Class Brands on the Platform.

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Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Let’s delve into how Samsung’s marketing strategy works. Here’s what Samsung’s social media strategy encompasses: 1.

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Curation Social Media Strategy Content 52

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason? The takeaway?

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Content Marketing B2B SEO 78

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. These key components include: Conducting a thorough audit of your current social media presence and analyzing competitor strategies.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Live videos.

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YouTube Trends Strategy Content 135

yMarketingMatters

JANUARY 27, 2019

Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy.

Tips 100

Tips Content Marketing Patterns 100

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Good question!

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