Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Strategy Brands Content UGC 115

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

UGC 75

UGC How To Compete Apparel 75

Keyhole.co

DECEMBER 26, 2023

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

Social Media 52

Social Media Strategy Sports Meme 52

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! The post Stats to Know About Ecommerce & Retail Trends In 2021 appeared first on The Pixlee Blog.

Retail 52

Retail Trends UGC Mobile 52

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. Meta says they expect brands to generate $500 billion in revenue from Live Shopping events by 2023.

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Examples Brands Facebook Retail 105

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Building a profitable TikTok presence is not limited to jumping on trends and posting creative content. So, creating authentic, consistent, captivating videos should be your priority.

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Tips How To Hashtag Authentication 52

Sprout Social

DECEMBER 15, 2021

Attract new customers: TikTok is all about creating authentic, engaging content that feels human and personal. Plus, if you hop on the right trend at the right time (or even better, start a trend) you may end up acquiring a lot of new customers. The more authentic you are, the better you’ll do on TikTok.

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How To Hashtag Influencer UGC 124

Hootsuite

APRIL 3, 2023

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Live video is a powerful tool for building authentic connections. Identify trends to improve your FAQ or product descriptions. Everest, but it doesn’t have to be scary. OK, but not sure how to actually do it?

Engagement 110

Engagement UGC Facebook HootSuite 110

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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Instagram Badge Authentication How To 59

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks. Jump on trends. Product launches.

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YouTube How To Authentication HootSuite 136

Pixlee

JANUARY 12, 2022

Modern digital lifestyle has consumers yearning for more authentic and relatable interactions and camaraderie with like-minded individuals. It can take a while to gain traction, but taking your time builds an authentic, long-lasting connection between your brand and your customers. Make Use of User-Generated Content (UGC).

Communities 52

Communities UGC Marketing Newsletter 52

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. Check the Authenticity of an Influencer. How does one actually measure authenticity? Authenticity is critical in influencer marketing.

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Influencer Authentication Metrics ROI 77

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

APRIL 13, 2021

An emerging trend your brand can choose to adopt is relief, advocacy, and a charitable mindset. . Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Extended payment and return windows . New Values: Combating the Pandemic and its Effects.

Brands 95

Brands UGC Apparel Discount 95

agora pulse

DECEMBER 13, 2018

Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). Send alerts about cancelled events, time sensitive offers and emergency notices. Embrace 360 video and AR technologies to tell your story in the most engaging way possible.

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Social Media UGC Adwords Influencer 132

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . Instagram Aesthetic Trends #1: Treat Your Grid Like Your Home Page .

Instagram 85

Instagram Trends UGC Meme 85

Pixlee

APRIL 25, 2019

This is where Coachella isn’t breaking new ground – they’re simply recognizing an ever-popular trend for concertgoers and experience seekers that has become a trend from Lollapalooza to SXSW. In-person experiences are translatable to valuable online events. What does this mean?

Communities 75

Communities Geotagging Brands UGC 75

Keyhole.co

OCTOBER 30, 2023

They are very in tune with regional holidays, festivals, sporting events, and all other happenings of significance, whether in Brazil, the UK, or Canada. And they never miss a chance to greet or share joy at a regional event. Social proof and authenticity Nothing boosts peoples’ trust in a brand as much as social proof does.

Engagement 52

Engagement Social Media Strategy Meme 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). Brand ambassadors: Improve reach.

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. 3) User-Generated Content (UGC). Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

agora pulse

JANUARY 14, 2020

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. If you’re a small brand, you will probably have more success using a trending challenge hashtag than creating your own. Marketing your product to Gen Z needs to feature user-generated content (UGC). Answer Tea.

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UGC Hashtag How To Meme 139

Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. View this post on Instagram.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

FEBRUARY 14, 2018

Personalization is one of the most important marketing trends in 2018. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. It is also possible to create galleries associated with a particular season, holiday, or promotional event. Personalized Experiences.

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UGC Curation Authentication Education 68

Ignite Social Media

MAY 4, 2020

While you may spend hours perfecting the aesthetic of a post that lives on your main Instagram feed, users are looking for a relatable, authentic experience when tapping through their Stories – don’t be afraid to give them that. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. Incorporate Community Through User-Generated Content (UGC) . These are your values. Here are the main steps and tactics you’ll need to focus on: 1.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. In events like COVID-19, your audience will be an effective barometer that guides your new focus. In 2014 we launched #MyMadcap.

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How To Social Media Management Metrics Team 121

Pixlee

JUNE 24, 2020

Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. Influencers with 1,000-5,000 followers have a 6.3%

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Collaboration Influencer Campaign UGC 98

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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UGC Content Bazaarvoice Hashtag 222

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

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Sentiment B2B HootSuite Retail 95

Hootsuite

MAY 1, 2023

Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Social media monitoring tools can also act as early warning systems to alert you in the event of suspicious activity like posts from unauthorized accounts.

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Template Templates Social Media Tips 134

Likeable

OCTOBER 22, 2018

Of Petco’s remaining content mix, other key themes included influencer content (16%), adoption events (11%), and contests and giveaways (11%). Another key measurable trend was its use of the Stories format for behind-the-scenes content at stores and offices (33%) including a team birthday party and dog-friendly shopping experiences.

Instagram 47

Instagram Brands UGC Widget 47

Later

JUNE 12, 2019

Download our free social media holidays calendar to keep up with all the holidays and big events! What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community. In fact, according to research from Suzy , UGC is 50% more trustworthy than any other type of media! Take @summerfridays for example.

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Instagram UGC Feed Feedly 73

Sprout Social

APRIL 11, 2017

Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Jump on Trending Topics. Using hashtags that are already trending is a popular way to grow your audience. There are two approaches with this tactic: Wait until a hashtag related to your industry is trending.

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Hashtag Instagram How To Journal 111

Later

MARCH 13, 2019

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Instagram Stories Highlights Uses #2: Highlight Trends and Topics. Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

Instagram 75

Instagram How To Curation Fashion 75

Sprout Social

JUNE 16, 2016

One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create. Customize Your Toolbox. Social media loves a good hashtag #selfie or #TBT.

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Instagram Tips UGC Hashtag 40

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. It monitors trends, influencer data and competitor strategies so you can spot your industry’s key creators and trends and take strategic action before the competition.

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ROI Analytics Influencer Campaign 98