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Monday’s 5 Social Media Must-Reads

Firebelly

Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount.

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5 Stories and a video to help make sense of Facebook Deals

Firebelly

Local Deals Come To Facebook Places Deals is a new application within Facebook’s iPhone app or via touch.facebook.com that let’s you find deals at nearby businesses. But bargains, discounts and other freebies are another story. . Below that are 5 articles that should help you better understand the latest round of Facebook changes. .

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Are We Making Our Fans Work Too Hard?

Convince & Convert

First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions.

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Tips on how to use Twitter if you're a business

Freelance Social Media

Too many businesses only use the service as a feed for their discounts, coupons, promotions, etc. Set up texting under your Twitter settings or add a Twitter application to your phone. When tweeting this promotion it would be good to use a popular Kansas basketball hashtag like #kubball and #lawrence. Stay connected.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Tie Video to Written Content.

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When a Picture is Truly Worth 1,000 Words

Convince & Convert

For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location. Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

According to NCH Marketing Services, “more than 45 million American consumers are now taking advantage of digital coupons” and “search queries for coupons and discounts have increased by more than 50%” since last year. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach.

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