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Five Ways Marketers Should Use Foursquare

Spin Sucks

pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order. Foursquare is Changing. The point is, the use of Foursquare is changing. Foursquare Uses for Marketers.

Foursquare in Context

Social Media Marketing

If you're a regular user of services like Twitter or Foursquare , you've undoubtedly been met with skeptics and naysayers who wonder aloud, "Why would I want to tell anyone what I'm having for lunch?" or "Why would I care if someone is having a ham sandwich?" Or if it's at a restaurant that's offering a discount of 50% off all sandwich orders? Video foursquareHe's so bad !"

5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare. Grow your business with foursquare “Specials!” Read more about Foursquare for business.

Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition. have used Front Flip in about 10 different locations and have won a discount about half the time.

How Broadway uses Foursquare

Firebelly

And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Next time I’m at Mary Poppins, I will definitely be checking in and using my discount to buy an awesome  parrot-head umbrella just like the notorious nanny uses to fly away! Photo from GodspellBlog.com.

Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Facebook Reaches One Billion Users, Foursquare Tops 25 Million Users. This week marked big milestones for both Facebook and Foursquare, with user numbers growing to over 1 billion and 25 million, respectively. On Monday,  Foursquare co-founder and CEO Dennis Crowley also had big news: the geo-location platform now boasts 25 million users, 5 million check-ins a day and 1 million registered merchants, reported  SmartBlog on Social Media. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour  howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Reward and promote with discounts and vouchers. Forever!

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . Not many better ways to entice customers to your gas station than giving discounts on an expensive necessity like gas. Zarco 66 Pumping Out Foursquare Deals. TIME FOR A SMOOTHIE!

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . Not many better ways to entice customers to your gas station than giving discounts on an expensive necessity like gas. Zarco 66 Pumping Out Foursquare Deals. TIME FOR A SMOOTHIE!

The Reality Behind the Check-In Hype [infographic]

Mindjumpers

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Now approaching a year after the launch of Places, we have found this infographic, which is taking a reality check on the state of location based services focusing on Foursquare and Facebook Places. Foursquare Teams Up with American Express.

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Foursquare Review: Why You Should Check In

Bill Hartzer

Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare. After logging into a Foursquare account, people can check-in at different venues either from a computer, laptop, or mobile device. Digg this!

Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard.

Foursquare Marketing

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Foursquare Marketing by cinta5 on July 1, 2010 Lately on Freelance Social Media we’ve been discussing businesses using Foursquare as a way to build loyalty with their customers. million Foursquare users. There is a very good chance your business is already on Foursquare.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store. Loyalty apps don’t just stop with members-only discounts, however. This is a guest post by Anita Brady, the President of 123Print.

Is Foursquare everywhere?

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Is Foursquare everywhere? by Justin on June 2, 2010 Foursquare recently announced that they were gaining  15,000 users a day.  As a result, they are also nearing  1 million checkins per day. Foursquare does seem to be, as many are saying, the “next big thing&#. Media.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. This is interesting, because isn’t the whole point of Foursquare to only connect with people you actually know? Not sure Foursquare can.

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. The site’s “superior geo-targeting capabilities allow restaurant owners to publish discounts that are visible only to users within a certain radius of the live promotion.” in 2014.

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare. And he’s absolutely right. No new Facebook features.

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Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . Not many better ways to entice customers to your gas station than giving discounts on an expensive necessity like gas. Zarco 66 Pumping Out Foursquare Deals. TIME FOR A SMOOTHIE!

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. 67% of respondents were interested in receiving discounts or promotions through Snapchat. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. via  TechCrunch. via  VK.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. If somethings on sale, give deeper discounts for best visual depiction of the featured item. mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCGGuest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. If so, have you uploaded a picture?

3 Ways to Capitalize on the Opportunity Economy

Convince & Convert

Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.”. That type of rifle shot, competitive marketing would be unthinkable in the “real world,” but it happens every minute of every day on Foursquare and elsewhere.

Four Challenges Facing Location-Based Services | Spin Sucks

Spin Sucks

Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. Secondly, your point about badge exhaustion is one of my many gripes with Foursquare. Not likely, but possible.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 30% wanted to share a product discount or reward. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 100 million users. via  VK. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 135 million monthly active users. via  Google. Tumblr: 87 million blogs.

Facebook, Sharing, Social And Me

Mindjumpers

In terms of using Facebook as a location based service (LBS), you have been able to do check-ins and read reviews of friends/other people who had already been to those places to see what they had to say about it through other LBS such as Foursquare and Gowalla, and share your locations through services such as Google latitude , TripIt , Dooplr , Glympse , Brightkite and numerous other apps.

The Over Commercialization of GeoSocial

Geoff Livingston

Foursquare even offers the Holiday Hero badge in conjunction with Radioshack, a 20% discount for mobile courage. But the deals highlight a larger problem, which is a flat (even shrinking) geosocial marketplace according to Pew Internet , with Foursquare and Gowalla showing flat usage during the second half of the year. After so many badges, the game element loses its interest.

Twitter: 15 Ways to Stay Interesting

Spin Sucks

Groupon , giveaways, and discounts – Share the news and the savings. Foursquare – Tweet where you are at the moment and maybe a Twitter friend you’ve been wanting to meet is at the exact same location. Tags: Social Media Twitter #FollowFriday alltop Cross Border Communications Elena Verlee foursquare groupon PR in Your Pajamas tweets twitpic What else is there? Meet up!

Five Tools to Prep You for 2012

Spin Sucks

You can then set it to upload to Twitter, Facebook, Flickr, email, Foursquare, Posterous, or Tumblr. Have a discount you want to offer for extra inventory? Create a QR code and give that discount only to people who scan it. It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). Pinterest.

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Social Media Tips for Restaurants | Part 1: From the Consumer’s Point of View

Saying It Social

If I can’t find a Facebook Page for a restaurant in which I’m interested, I won’t discount it altogether but I will continue looking for Pages for the other restaurants on my list. But wait you say, “what if my restaurant isn’t on Foursquare?&# It’s time to get in the know about Foursquare for Businesses. Urbanspoon. What now?

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. Offer a discount in-store if a customer mentions they found you via Twitter, Facebook, or another social media service you use. This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Here are five ways you can do just that. Get Real.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

If you’re a local B2B company, use Foursquare to reward frequent visitors with special discounts. Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook. Mobile marketing is the future. Pay close attention.

Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.

TwiTip

Did you just check in on Foursquare? Now before I go any further, let me just explain what Foursquare is in case you don’t know. Depending on how you have your account set up, the app will post your global position on Facebook, Twitter, Foursquare or all three. So back to the story, already in progress: Me: Yeah, I did [check into Foursquare] …who is this?

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in&# on Foursquare part of the routine? Does your business implement Foursquare deals?

HOW TO: Properly Use Badges to Engage Customers

mashable.com

INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. Have an account?

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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. This post is a nice reminder that you can really use Foursquare in different ways than just giving Mayor specials and also gives great suggestions on how you can get people excited about Foursquare specials on your other social media platforms. Leave a comment Click here to cancel reply.

GetGlue Gets Down to Business

Firebelly

GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. Like Foursquare, the more you check in, the more stickers you earn, and each medium has a Guru (the Foursqaure equivalent of a Mayor). If you haven’t heard of or used GetGlue, it’s easy and simple to get into.