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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

This helps companies to streamline operations, reduce costs, and increase profit. Once your customer journey map is complete, analyze it for patterns and trends to identify high friction points, opportunities for personalization, and potential gaps in your marketing or sales funnel. Complement your market research with data sources.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

Our intrinsic understanding of opportunity cost is what defines us as people. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? Let’s say a company decides to use Facebook as a market research tool. This is just to prove a general point. Source: [link].

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

This could lead to lower advertising competition and costs on Meta platforms. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. We got the cost from $250 to $225. ” Source: Fast Company.

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