Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Convince & Convert

APRIL 20, 2011

Our intrinsic understanding of opportunity cost is what defines us as people. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Source: [link].

Research 134

Research ROI Focus Group Apple 134

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Remain consistent and true to the Apple identity: clean, smooth, and techy.

Loyalty 120

Loyalty Retail Data Strategy 120

Writtent Blog

OCTOBER 1, 2013

Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

News 72

News Social Media Marketing Facebook 72

Viper Chill

DECEMBER 2, 2012

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. 2005 was our roughest year.

Reddit 80

Reddit Wikipedia Aggregator Cost 80