Apple, B2B and YouTube - Social Media Informer

Will Clubhouse be the Next Apple?

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. And Apples were more expensive. It’s ephemeral.

Apple

Apple Plaxo Microsoft Vimeo

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

B2B

B2B Platform Social Media Twitter

How B2B Video Strategies are Evolving

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here.

B2B

B2B Video Strategy Film

Breathing Life into B2B: How to Put the Human Back in Social

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right.

B2B

B2B Apple How To Authentication

How to Build a B2B TikTok Strategy from Scratch!

Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Need to build a B2B TikTok strategy from scratch? Hot Topics: How to launch a successful B2B TikTok–Dani’s step-by-step recipe. Episode Summary.

B2B

B2B Strategy How To Social Media Management

What it Really Means to be Data-Driven as B2B Social Media Manager

Oktopost

MARCH 13, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Watch the live recording: Love going Behind the Post?

Social Media Management

Social Media Management B2B Data Social Media

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B

B2B Communities Apple Hosting

Natalie Binns on the State of B2B Marketing

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Catch all episodes here. Meet Natalie Binns. Episode Summary.

B2B

B2B Marketing Apple Authentication

Haily Moulton on the Recipe for B2B TikTok Success

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? But where do B2B marketers fit in? Episode Summary. How has she done it?

B2B

B2B Social Media Management Apple YouTube

Social Selling: The Future of B2B Sales with Alex Abbott

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Alex urges that the traditional prospecting approach is no longer working.

B2B

B2B Apple Hosting Data

Less is More: B2B Content for Results

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Catch all of the episodes here!

B2B

B2B Content Apple Film

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B

B2B Content eBook Apple

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

B2B

B2B Content eBook Apple

Why Great B2B Marketing Comes Down to People and Math

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? He’s also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B

B2B Apple Marketing Authentication

Meet the New Host: Alina Dallal

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost.

Hosting

Hosting Meeting B2B Apple

Aliza Hornstein on Humanizing your way to B2B Social Media Success!

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. It’s no secret B2B social has the reputation of being boring. Episode Summary.

B2B

B2B Social Media Social Media Management Apple

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Influencer

Influencer B2B Marketing Apple

Leveraging Social Data for Better Engagement

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost.

Data

Data Engagement Hubspot B2B

The Best Way to Generate Quality Leads from Facebook

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Catch all episodes here.

B2B

B2B Facebook Apple LinkedIn

Helen Hauck on Humanizing B2B with Employee Advocacy

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Episode Summary.

B2B

B2B Social Media Management Apple Authentication

The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B

B2B Marketing Apple Hosting

The Art of Surveys: How to Create Content that Stands Out and Performs

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify Keep binging Radically Transparent! Catch all episodes here.

Survey

Survey Content B2B How To

Kenda Macdonald on Hacking the B2B Buyer Brain

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

B2B

B2B Apple Authentication YouTube

Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Episode Summary.

B2B

B2B Company Social Media Apple

How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Catch all episodes here.

Atlassian

Atlassian Strategy B2B Apple

Strategies to Reignite Employee Advocacy Shares

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Or subscribe on Spotify , Apple Podcasts , or YouTube

Strategy

Strategy B2B Apple Hosting

How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Hot Topics: Where today’s B2B marketers are missing the mark. Episode Summary. Meet Sarah.

System

System B2B How To Apple

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Or subscribe on Spotify , Apple Podcasts , or YouTube Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

B2B

B2B Journal How To Apple

Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ.

B2B

B2B Sports Apple ROI

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. CMO Jason McClelland of Algolia takes the hot seat! Catch all episodes here.

Team

Team B2B Apple Marketing

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Data

Data B2B Apple Marketing

People-First Tactics: How to Quell Quiet Quitting?

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? A serial entrepreneur, Daniel Kushner is a B2B marketing expert, and social media enthusiast. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts.

B2B

B2B How To Apple Price

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

Data

Data Engagement Hubspot B2B

The Cure for Imposter Syndrome as a Marketer

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Catch all episodes here. Episode Summary.

B2B

B2B Marketing Apple Microsoft

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

JANUARY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Team

Team B2B Apple Marketing

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Catch all episodes here. Episode Summary. Meet Adam Clarke.

Organization

Organization B2B Apple Meeting

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

JANUARY 13, 2022

Or catch us on Apple Podcasts , Spotify , or YouTube. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Listen to the podcast: ?

B2B

B2B Apple Hosting Analytics

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B

B2B Apple Hosting Meeting

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today.

B2B

B2B Apple Marketing Authentication

The Rise of Corporate Trolling in Social Media

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better.

Social Media

Social Media B2B Apple YouTube

Suz Barton on Using Employee Advocacy for Social Selling

Oktopost

MARCH 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She has a solid track record of building strong relationships with customers and sales teams and has always been focused on driving growth in B2B technology organizations. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B

B2B Apple Meeting Authentication

Expert Tips for Crafting a Strong Social Strategy

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Currently leading the social media strategy at UpSlide , a B2B SaaS scale-up, she loves the challenge of presenting software in a fun and exciting way on social.

Strategy

Strategy Tips Apple Social Media Management

Chris O’Connell on Embracing Artificial Intelligence

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B

B2B Apple LinkedIn Price

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary.

Brands

Brands Content B2B Apple

Will Clubhouse be the Next Apple?

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Trending Sources

How B2B Video Strategies are Evolving

Breathing Life into B2B: How to Put the Human Back in Social

How to Build a B2B TikTok Strategy from Scratch!

What it Really Means to be Data-Driven as B2B Social Media Manager

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Natalie Binns on the State of B2B Marketing

Haily Moulton on the Recipe for B2B TikTok Success

Social Selling: The Future of B2B Sales with Alex Abbott

Less is More: B2B Content for Results

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Mastering B2B Social: Secrets from Drift’s Content Marketing Manager

Why Great B2B Marketing Comes Down to People and Math

Meet the New Host: Alina Dallal

Aliza Hornstein on Humanizing your way to B2B Social Media Success!

Lee Odden on Getting the Most Out of Influencer Marketing

Leveraging Social Data for Better Engagement

The Best Way to Generate Quality Leads from Facebook

Helen Hauck on Humanizing B2B with Employee Advocacy

The Top 11 Best B2B Marketing Podcasts for 2022

The Art of Surveys: How to Create Content that Stands Out and Performs

Kenda Macdonald on Hacking the B2B Buyer Brain

Natalie Binns on Who Should Own Social Media at a B2B Company

How Social Listening Paves the Way for a Winning Social Strategy

Strategies to Reignite Employee Advocacy Shares

How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget

The Science of Storytelling: How to Craft Compelling Narratives in B2B

Maximizing B2B Social: How CBIZ Created a Winning Social Selling Program

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

People-First Tactics: How to Quell Quiet Quitting?

Making Social Engagement Data Work for You: How to Nurture Leads Effectively

The Cure for Imposter Syndrome as a Marketer

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

How an Employee Advocacy Program Positively Impacts an Organization

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Amisha Gandhi on Building a Meaningful Customer Experience

Ryan Jones on Eliminating Barriers Between Marketing and Technology

The Rise of Corporate Trolling in Social Media

Suz Barton on Using Employee Advocacy for Social Selling

Expert Tips for Crafting a Strong Social Strategy

Chris O’Connell on Embracing Artificial Intelligence

What it Means to Create “Fit Content”: A Story of Brand Identity

Stay Connected