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10 Experiential Marketing Campaigns That Took Engagement to the Next Level

Social Media Strategies Summit

Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?

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Custom GPTs for Marketers: Work Smarter, Not Harder

The Social Media Hat

Episode 38 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Custom GPTs for Marketers: Work Smarter, Not Harder appeared first on The Social Media Hat.

Marketing 164
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Meta Is Developing a Search Engine to Power Its AI Chatbot

Social Media Today

Reports indicate the company wants to reduce its reliance on search data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.

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When Do Targeting Inputs Matter?

Jon Loomer

Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Master Marketing Personalization with a Data-Driven Approach [Book Excerpt]

Convince & Convert

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.

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Customer Experience (CX): Importance, Impact, and Strategies for Improvement

The Realtime Report

Customer Experience (CX): Importance, Impact, and Strategies for Improvement What is customer experience? Customer experience (CX) refers to the total of all interactions a customer has with an organization. It is a dynamic concept shaped by two core elements: customer perception and interaction with the brand. For instance, when a customer goes to a store, his or her brand attitude – derived from aspects such as the store atmosphere, treatment offered by store personnel, or the whole procedure

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AI Bootcamps: The Smartest Investment for Business Leaders

The Social Media Hat

AI bootcamps offer intensive, real-world learning experiences designed to equip business leaders with the tools and strategies needed to implement AI effectively. The post AI Bootcamps: The Smartest Investment for Business Leaders appeared first on The Social Media Hat.

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Event Testing Tool Bug in Events Manager

Jon Loomer

What’s up with event testing? One of the ways you can test your conversion events is within Events Manager. Here’s the problem I’m having… The Problem 1. Click “Test Events” 2. Select “Website” as the channel 3. Select to confirm website events 4. Paste a URL you want to test 5. Click “Open Website” At minimum, the page view event will fire once you do this, but you can perform some other actions if you want.

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Why YouTube Still Dominates Creator Content, as TikTok Stumbles in Popularity: New Report from Traackr Reveals Surprising Trends

Bill Hartzer

Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. The report, based on a survey of 1,000 U.S. Millennials and Gen Z consumers, found YouTube reigning supreme for the second year running—despite TikTok’s previous popularity. This year, TikTok fell two spots, with X (formerly Twitter) sliding from the top five entirely.

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Lights, Camera, Action! How to Create Winning B2B Video Content

Oktopost

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Snapchat Shares Mixed Performance Results for Q3

Social Media Today

The latest numbers from Snap show an improving ad business, but stagnant growth in key markets.

Marketing 180
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LinkedIn Profile Makeover: Harnessing AI for Professional Branding

The Social Media Hat

Episode 37 of the AI in Marketing: Unpacked podcast, with Viveka von Rosen The post LinkedIn Profile Makeover: Harnessing AI for Professional Branding appeared first on The Social Media Hat.

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Start Planning Your Black Friday Offer Now

Jon Loomer

Black Friday is about a month away (I KNOW!), and you need to be ready. Prepare your offer now. Here’s what to do… The Offer The most successful ads during this time will highlight an irresistible offer. That doesn’t mean 10% off or free shipping. These kinds of “offers” won’t cut it. People will be on the hunt for deals.

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Finally, Social Media with a Conscience? Meet Headbook.net—A Fresh Take on the Digital World

Bill Hartzer

FacetCorp has just unveiled its latest creation, Headbook.net, a social media platform designed to disrupt the way we experience online interactions. With no ads, no algorithms, and a firm commitment to privacy, Headbook arrives as a breath of fresh air for users disillusioned by mainstream platforms. The new platform aims to bring back the original spirit of social media: authentic, respectful conversations with no strings—or invasive data collection—attached.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack

Amy Porterfield

Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.

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Threads Reaches 275 Million Users

Social Media Today

The app has gained a lot of momentum in recent months.

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AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs

The Social Media Hat

Episode 36 of the AI in Marketing: Unpacked podcast, with Nicky Saunders The post AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs appeared first on The Social Media Hat.

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More Remarketing Happens Than You Think

Jon Loomer

We all know by now that remarketing happens naturally when using Advantage+ Audience or going broad with original audiences. But we underestimate just how much remarketing is happening. Let me explain… Audience Segments We define our engaged audience and existing customers audience segments within Advertising Settings using custom audiences. But you can’t use custom audiences for your Facebook and Instagram followers or engagement with your ads.

Groups 128
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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New Survey Uncovers Trust Woes in Social Commerce

Bill Hartzer

Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity.

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Uniting revenue teams with Michelle Urwin

Oktopost

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales

Team 71
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X Improves the Speed of Community Notes Being Displayed

Social Media Today

The faster a note is displayed, the bigger the impact on misinformation.

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Social media and elections: How to navigate political turbulence

Hootsuite

This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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Pivot Away from Targeting Strategies in 2025

Jon Loomer

If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary way you differentiate yourself is through targeting services, you’re on borrowed time. We can have the philosophical discussion about the need for complicated targeting strategies on another day. This isn’t meant to start an argument about how effective your strategies are.

Strategy 121
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How and why you need to track brand mentions across networks

Sprout Social

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.

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#727: My Morning Routine (& How To Create One That Works For You, Not Against You)

Amy Porterfield

Listen on… Here’s why having a morning routine that prioritizes your mental and physical health will be a game-changer for your business. My friend, I'm just coming off of my Digital Course Academy launch, and I'm feeling two things: huge gratitude and total exhaustion! With my business moving at full speed, there's absolutely […] The post #727: My Morning Routine (& How To Create One That Works For You, Not Against You) appeared first on Amy Porterfield | Online Marketing E

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LinkedIn Shares Research Into the Effectiveness of CTV Campaigns

Social Media Today

LinkedIn's audience is increasingly engaging with Connected TV content.

LinkedIn 179
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Your Original Content: Repurpose, Repurpose, Repurpose!

WebInKnow

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 63
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Turn Off Comments On Ads

Jon Loomer

Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads. Now you can turn off comments for all Facebook and Instagram feed ads in an ad set.

Comments 132
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How To Create A Winning Video Content Calendar

Keyhole.co

Do you feel like you’re constantly scrambling to come up with video ideas and never posting them on time? It’s time to get strategic with a video content calendar! A “calendar” might sound dull, but a solid video content calendar is far from boring. It’s a roadmap that guides your content creation with purpose and efficiency. In this article, we’ll break down how to create a failproof video content calendar that will keep your competitors at bay.

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#728: Scale to Success: How to Transition from Operator to Owner with CEO Stacy Tuschl

Amy Porterfield

Listen on… Everything you need to know to start scaling your small business and reclaiming your freedom as an entrepreneur. Feeling like you're drowning in the day-to-day of your business, wearing all the hats, and wondering how on earth you're ever supposed to scale? My friend, this is the episode for you! Today, […] The post #728: Scale to Success: How to Transition from Operator to Owner with CEO Stacy Tuschl appeared first on Amy Porterfield | Online Marketing Expert.

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.