Social Media Today

JUNE 9, 2024

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

Engagement 164

Engagement 164

The Social Media Hat

JUNE 8, 2024

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 172

Content Social Media Marketing SEO 172

The Realtime Report

JUNE 6, 2024

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

Construction 191

Construction Trends Energy Policies 191

Jon Loomer

JUNE 10, 2024

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

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Video Campaign Issues Groups 123

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Social Media

Audiense

JUNE 11, 2024

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 102

Industry Brands Analysis 102

BeingOptimist

JUNE 11, 2024

Apple Inc. has taken a significant step forward in the world of artificial intelligence (AI) with its latest initiative, “Apple Intelligence.” During the company’s annual Worldwide Developers Conference, CEO Tim Cook revealed details about this generative AI strategy, promising exciting enhancements for iPhone users. In a groundbreaking move, Apple Inc. unveiled its latest initiative: “Apple Intelligence.

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Apple iPhone Features Privacy 113

Social Media Today

JUNE 10, 2024

Adam Mosseri shared a range of insights and perspective in an extended interview.

Instagram 183

Instagram 183

Jon Loomer

JUNE 7, 2024

Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.

Instagram 125

Instagram Feed Feedly Advertising 125

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 100

Education Social Media Strategy Collaboration 100

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

Social Media Management 91

Social Media Management Products Social Media Collaboration 91

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Social Media

The Social Media Hat

JUNE 5, 2024

Learn the purpose of Custom GPTs, and how to use them, with examples. The post The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT appeared first on The Social Media Hat.

Examples 102

Examples Social Media How To Newsletter 102

Social Media Today

JUNE 10, 2024

Nostalgia can drive emotional response, and boost your brand messaging.

Social Media 183

Social Media Marketing Brands 183

Audiense

JUNE 5, 2024

We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.

Products 102

Products Platform 102

BeingOptimist

JUNE 7, 2024

With some of the top carriers offering robust support, while allowing for seamless switching and better user experiences thanks to privacy standards built into eSIM tech. eSIM technology is a revolutionary solution to make over mobile connectivity environment with very strong security & privacy layers. Share eSIM technology is changing the nature of cellular connectivity by delivering major operational security and ethical advantages.

Privacy 105

Privacy Mobile Travel Software 105

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

WebInKnow

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

B2B 98

B2B Marketing Eventful Strategy 98

Sociallyin Insider Blog

JUNE 5, 2024

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer

Marketing 98

Marketing Small Business Compete Loyalty 98

Social Media Today

JUNE 5, 2024

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Instagram 179

Instagram Comments 179

Sprout Social

JUNE 6, 2024

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Hotels 94

Hotels Influencer Report Platform 94

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Social Media

Hootsuite

JUNE 6, 2024

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

Oktopost

JUNE 10, 2024

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

Engagement 62

Engagement Tips Microsoft Notification 62

WebInKnow

JUNE 10, 2024

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

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Team Case Study Study YouTube 67

Social Media Today

JUNE 9, 2024

The Threads team is seemingly experimenting with a new format for topic tags.

Hashtag 168

Hashtag Team 168

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Social Media

Amy Porterfield

JUNE 11, 2024

Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.

Energy 56

Energy How To Marketing 56

Keyhole.co

JUNE 11, 2024

Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods.

Instagram 52

Instagram Strategy Notification Hosting 52

Oktopost

JUNE 12, 2024

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi

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BeingOptimist

JUNE 12, 2024

The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.

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Social Media

Social Media Today

JUNE 9, 2024

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.

Hashtag 137

Hashtag Team 137

Amy Porterfield

JUNE 6, 2024

Listen on… Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business. Imagine if you had the chance to […] The post #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media appeared first on Amy Porterfield | Online Marketing Expert.

List 60

List Strategy Marketing Content 60

Keyhole.co

JUNE 11, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52

Writtent Blog

JUNE 5, 2024

For many, Reddit is just a place to browse interesting discussions and share memes, but for savvy marketers, it’s a goldmine of potential visitors. Reddit’s vast and engaged user base can drive thousands of targeted visitors to your site, but only if you know the right strategies. The traffic Google sends to Reddit has skyrocketed from about 156 million visitors a month last year to an incredible 626 million monthly visitors now.

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Reddit SEO Meme Sites 52

ProBlogger

JUNE 6, 2024

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.

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Influencer Tips How To Blogger 51