Social Media Today

JUNE 11, 2024

You no longer need to worry about people looking up your Likes on X.

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Jon Loomer

JUNE 10, 2024

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

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Video Campaign Issues Groups 121

The Realtime Report

JUNE 6, 2024

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

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Construction Trends Energy Policies 191

The Social Media Hat

JUNE 8, 2024

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 172

Content Social Media Marketing SEO 172

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Social Media

Social Media Today

JUNE 9, 2024

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

Engagement 167

Engagement 167

BeingOptimist

JUNE 11, 2024

Apple Inc. has taken a significant step forward in the world of artificial intelligence (AI) with its latest initiative, “Apple Intelligence.” During the company’s annual Worldwide Developers Conference, CEO Tim Cook revealed details about this generative AI strategy, promising exciting enhancements for iPhone users. In a groundbreaking move, Apple Inc. unveiled its latest initiative: “Apple Intelligence.

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Apple iPhone Features Privacy 106

The Realtime Report

JUNE 11, 2024

How to Edit YouTube Videos: A Step-by-Step Guide Creating an engaging YouTube video doesn’t stop with filming; the real magic happens in the editing room. Effective editing transforms raw footage into a polished, compelling story that captivates viewers. Whether you’re a novice or seeking to refine your skills, this guide will provide you with the necessary steps to edit YouTube videos like a professional.

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YouTube Video How To Software 91

Social Media Today

JUNE 10, 2024

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

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Instagram 159

Jon Loomer

JUNE 7, 2024

Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.

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Instagram Feed Feedly Advertising 123

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 101

Education Social Media Strategy Collaboration 101

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Social Media

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

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Social Media Management Products Social Media Collaboration 94

WebInKnow

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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B2B Marketing Eventful Strategy 98

BeingOptimist

JUNE 12, 2024

The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.

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Automotive Energy Mobile Engineering 63

Sprout Social

JUNE 6, 2024

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Hotels 94

Hotels Influencer Report Platform 94

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Social Media

Ignite Social Media

JUNE 13, 2024

We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. Related Posts 10 Gen Z Trends to Use in Your Boomer Strategy How to Write an AI Prompt for Social Media Images Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign 5 Essential Tips for a Killer Reactive

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Survey Trends Social Media Campaign 78

Hootsuite

JUNE 6, 2024

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

Social Media Today

JUNE 10, 2024

Adam Mosseri shared a range of insights and perspective in an extended interview.

Instagram 190

Instagram 190

Oktopost

JUNE 12, 2024

There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi

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Examples Social Media Microsoft Authentication 62

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Social Media

WebInKnow

JUNE 10, 2024

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

Team 67

Team Case Study Study YouTube 67

Amy Porterfield

JUNE 11, 2024

Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.

Energy 60

Energy How To Marketing 60

Keyhole.co

JUNE 11, 2024

Engagement nowadays is a two-way street. Businesses need to utilize platforms that enable that. One such avenue is live commerce. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Thus, unsurprisingly, live commerce has a conversion rate 10 times higher compared to traditional e-commerce methods.

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Instagram Strategy Notification Hosting 52

Social Media Today

JUNE 11, 2024

You no longer need to worry about people looking up your Likes on X.

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Social Media

Oktopost

JUNE 10, 2024

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

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Engagement Tips Microsoft Notification 62

Sociallyin Insider Blog

JUNE 6, 2024

SUMMARY Understanding Instagram Influencers What Is An Instagram Influencer?

Influencer 52

Influencer Instagram Metrics Campaign 52

Amy Porterfield

JUNE 6, 2024

Listen on… Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business. Imagine if you had the chance to […] The post #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media appeared first on Amy Porterfield | Online Marketing Expert.

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List Strategy Marketing Content 60

Keyhole.co

JUNE 11, 2024

Have you ever wondered about the difference between social media monitoring and listening? When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. On the other hand, social listening is like tuning in to your audience’s favorite radio station. It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy.

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Sentiment Metrics LinkedIn Analysis 52

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Social Media

Social Media Today

JUNE 9, 2024

Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.

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Hashtag Team 143

Oktopost

JUNE 12, 2024

Kim Bolsoni, LinkedIn’s Senior Partner Manager, explores LinkedIn’s dynamic ecosystem, which owes much of its vitality to strategic partnerships, and celebrates all LinkedIn partners with an exclusive look into the B2Believe partner event in NYC and reveals the winner of the 2024 Transformation Partner of the Year award. Listen to the podcast: Or subscribe on Spotify, Apple Podcasts, or YouTube Watch the live recording: Episode Summary LinkedIn has undeniably become a powerhouse for B2B

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B2B Marketing Collaboration LinkedIn 53

Sociallyin Insider Blog

JUNE 6, 2024

SUMMARY What Makes A Top Social Media Marketing Agency In The US?

Social Media 52

Social Media Case Study ROI Collaboration 52

Amy Porterfield

JUNE 13, 2024

Listen on… Understanding your finances, investing like a pro, and reaching the financial freedom you’ve always wanted. As an entrepreneur, I'm sure you know how important it is […] The post #688: How To Break Free From The Fear You Have Around Money with Mel Abraham appeared first on Amy Porterfield | Online Marketing Expert.

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How To Marketing System Organization 56

Keyhole.co

JUNE 6, 2024

Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. They also take your targets exactly where they need to be.

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Campaign Marketing Discount Transportation 52