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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Technorati. Tweet This!

SM2 187
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The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. @aschottmuller. Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Becky Denniston.

Twitter 279
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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Take a look at your analytics and determine which posts earned the most unique visitors and then write a press release about it. Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social.

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The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . times the concentration.

Analytics 139
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Metrics and reporting. What kind of reporting capabilities does the tool provide? more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Geographic/language coverage.

Tools 193
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. If only more others felt the same. 'Digital

Questions 161