Trending Sources

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. See my in-depth post: Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing. based on your queries. Updates in real time.

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. Pinterest Influence Analytics.

What CMOs Want: Better Social Integration & Analytics

Geoff Livingston

Not surprisingly, two primary issues are integrating social in a meaningful way into the larger marketing suite of tools (less than 10% in two studies think they’ve done it), and finding better analytics for measurement. Marketing analytics CMO council Gini Dietrich marketing marketing in the round RIch Becker Social Media SocialMix survey Vocus wantA few recent studies opened the CMO kimono, offering a glimpse into the top concerns on lead marketers’ minds. The [.].

Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. Get access to your analytics, have your techy guys show you how to add goals, and track those goals. Communication Content adam singer content development ideas for creating content media company the future buzz vocus user's conferenceYou have a lack of cadence.

Five Common Digital PR Problems

Spin Sucks

Stacey Acevero is the social media community manager at Vocus and PRWeb. However, when you check your site analytics, you see a high number of visitors clicking to you once, and then leaving. Stacey Acevero is the social media community manager at Vocus and PRWeb. Marketing today looks very little like it did even the last four to five years. 

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Vocus. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Until fairly recently, keeping track of your organization’s online presence was relatively easy. simple tool like Google Alerts would pick up most stray citations.

Tools 41

The Yogi Berra School of Marketing

Geoff Livingston

Use your analytics and customer interactions to pivot and turn things around. version of this post ran originally on the Vocus blog. Marketing facebook marketing quotes Vocus yogi berraImage by cliff1066. Pitchers and catchers report today, marking the beginning of the long journey to the World Series. believe in speaking to an audience using their vernacular. Make changes.

Selecting Media Venues

Geoff Livingston

Using analytics, you can identify those channels and determine what type of content will work. Consider the recent Vocus (now Cision) Brian Solis / Gapingvoid eBook my company helped produce and promote. These were the channels that Cision/Vocus customers usually interact on. When you are considering media outlets to deploy a story, there are so many choices.

5 Marketing Myths

Geoff Livingston

Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. Marketers promise that the use of analytics will deliver the ROI they are looking for. Analytics will inform marketing toward the best way to encourage desired customer behaviors. Myths and misconceptions are abound in the marketing blogosphere. Disappointing.

Vocus 59

The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types. Among social media pundits, the debate rages on. Perhaps. Digg this!

ROI 33

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. But how do you choose one? Range of coverage. Frequency of alerts. Workflow capabilities.

Tools 61

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Digg this!

100+ Social Media Monitoring Tools

Pamorama

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $. Looxii is a social media analytics platform. Vocus. Alterian.

Tools 62

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Related posts: The Best Free Tools for Twitter Analytics. Each tool is free unless otherwise noted.

My Big 5 Marketing Predictions for 2014

Geoff Livingston

I am presenting a free Vocus webinar this Wednesday at 2 p.m. Vocus is a client of Tenacity5 Media. Marketers don’t have the analytic and technical skills to succeed. on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program. Trend 1: Mobile Begins to Dominate. billion).

Vocus 51

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Stacey Acevero. kishau.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Further, every company has analytics at some level. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. Key players: Appinions , GroupHigh  (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account)  Plexus Engine (closed beta. investor), Vocus.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. What is it? Jennifer Aaker.

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6) Is there a particular business unit, division or product that can serve as a test case? Have you started something you really weren’t ready for? Do they prefer particular sites?

100+ Social Media Monitoring Tools

www.pamorama.net

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $ ASOMO ASOMO helps interpret and understand spontaneous opinion. Looxii Looxii is a social media analytics platform. Some simple methods consist of leveraging Google Alerts and Twitter Search.

Tools 53

How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They use Vocus to monitor “buzz.&# Chad admitted that this part is tough, and I suggested they start incorporating the use of campaign tracking in Google Analytics, just as we did for the Blue Key campaign (client disclosure). This is the brainchild of Chad Bauman , Arena’s Director of Communications. Encourage them to share the heck out of it. So I gave up. With Oklahoma!,

Vocus 41

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Tracking millions of daily micro-conversations from the real-time social Web, ContextVoice helps you get business intelligence and real-time insights and analytics about consumers. Cligs : Short URLs with analytics, social media monitoring and geotargeting. Steal customers away. million posts.

Tools 42

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. It turns the media relations model on its head.

Vocus 35

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. What is it? Amber Buhl.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Take a look at your analytics and determine which posts earned the most unique visitors and then write a press release about it.  Is the media going to call us?  Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social.  Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As This of course can result in one thing many bloggers desire the most: traffic. More reads for the most read.

Reflecting on last year’s top Tweets

Jeff Esposito

OH: He is the Dr. Phil of analytics. Congrats to the CMY of the Year Finalists: @ vistaprint @ jeffespo , @ vocus @ sacevero , & @ sfballet @ teacupinthebay pub.vitrue.com/lCRd #cmy12. Each year I favorite Tweets that make me smile and take the first day of the New Year to reflect on them and get another smile from some of the good folks I interact with on a regular basis. If one of your Tweets made the list THANK YOU for making me smile or think really hard…. jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. Think differently. cLYO3.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Bingo!

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

If so, then why not: Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter | Petermenzies111 How would you say they compare to the new Vocus Social Media tool? JasonFalls Honestly, I haven't seen Vocus's new offering, but I'll see what I can do to get a peek soon. You can also segment the analytics by language. This alone beats them, hands down.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. 1. What’s the hot new trend in social media that we can bring to our clients?

250 Essential Social Media Tools

www.jonsamsel.com

From Google Analytics, Google Alerts, Google News, Google Trends, Google Adwords Keyword Tool, and Google Reader (links to each can be found in the list below). This list includes performance analytics tools, social search tools, news clipping services, demographic profiling services, brand optimization tools, social monitoring tools, and similar services. world. All rights reserved.

ITDatabase vs. Cision for tech PR? The difference is shocking…

www.pageonepr.com

The difference is shocking… Posted on May 27, 2009 by Ray George A huge part of publicity is staying on top of new technologies for research, analytics and traffic measurement.  This just doesn’t cut it when I’m trying to track down the best contacts. I’ve also used Vocus (about 2 years ago) and it had the same clunky features that Cision does. Its $3K/yr.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). would think you'd need to handle it with extreme caution or risk alienating the heck out of people who thought they were only committing to a “Like.&# ) See, now I have to go poking through the latest Facebook analytics updates, and start appending Like buttons with ref tags… you've gone and made a bunch more work for me. Bingo!

Social media metrics, a video review

Jeff Esposito

like Vocus for some things and radian 6 for others. With Sterne's analytical background and title of the book you would assume that it was more high level on different types of measures. I am comfortable with what we use now, however, would like more and will continue to make things work with the data and tools available. Enjoy this post? Thanks for visiting! link]. thought [.]