That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . Twitter Influence Analytics. You’ll also find Peek Analytics , which provides exceptionally deep data on individual Twitter accounts and hash tags. Pinterest Influence Analytics. Blog Influence Analytics. Fair enough. Very easy to use. MORE >>

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Among social media pundits, the debate rages on. Perhaps. MORE >>

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Digg this! MORE >>

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers.  $. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $. Looxii is a social media analytics platform. Vocus. Alterian. MORE >>

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. But how do you choose one? Range of coverage. Frequency of alerts. Workflow capabilities. MORE >>