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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Competitive and share-of-voice analysis and reporting. Competitive and share-of-voice analysis and reporting. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers.

Vocus 185
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SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Surveyā€¯, Vocus and Inc. marketing automation Vocus' share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.

Vocus 94
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

Vocus 188
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

SM2 187
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself ā€“ we tend to optimize by the channel of data that we have.

Data 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself ā€“ we tend to optimize by the channel of data that we have.

Data 100
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Vocus and Cision ) to the obscure ( Butterfly Publisher ). Cece Salomon-Lee reports on the progress PR firms are making in using social media for their own business as well as their clients’ā€”&# eating their own dog food&# so to speak. The tools, briefly reviewed, range from the obvious (e.g., Pitching on Twitter?