agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

ROI 100

ROI Platform Storify Sentiment 100

Mindjumpers

JANUARY 25, 2013

The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Brand Awareness.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. Learn where to find your company page ’s analytics and the best metrics to track.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Social Media Strategies Summit

AUGUST 17, 2023

Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. But it’s built into pretty much every social media management tool and some social media platforms. You can even compare your sentiment score to those of your competitors.

Metrics 130

Metrics Social Media Sentiment ROI 130

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Manage social media teams in more than one country all from one platform. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Report on social media performance Social media reporting evaluates the ROI of your efforts.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Instagram analytics tools.

Metrics 145

Metrics Analytics Instagram Tools 145

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly.

Analytics 145

Analytics Tools HootSuite Tips 145

Keyhole.co

MARCH 14, 2023

Instagram has become a key platform for marketers as 70% of IG users discover new products on the platform. And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

MAY 2, 2023

I bet you will agree that tracking multiple campaigns on different social media platforms is tough. Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Thanks to umpteen social media analytics tools, the analogy is starting to change for good.

Analytics 52

Analytics Report Social Media Tools 52

Keyhole.co

NOVEMBER 5, 2022

Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Facebook allows for granular targeting that other platforms can’t offer. And for this, you need a Facebook analytics tool. So, what are the best Facebook analytics tools for 2023? But which one?

Analytics 52

Analytics Tools Facebook Marketing 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. A lower CPP means your investment reaches a wider audience for every dollar spent, maximizing your ROI. Ready to track your ROI?

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JULY 21, 2020

For one, each platform comes with different kinds of metrics and different terms for them. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Instagram video metrics.

Metrics 144

Metrics Platform Video HootSuite 144

Keyhole.co

JANUARY 1, 2023

Looking for the best Twitter analytics tools? We’ve identified a list of the top 11 free and paid Twitter analytics platforms to help you determine which tool is the best for your business. Why do you need a Twitter analytics tool? Twitter has always been a challenging platform for businesses. Growing your Brand.

Analytics 52

Analytics Tools Twitter Brands 52

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

NOVEMBER 7, 2023

The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 94

Metrics Influencer Marketing Survey 94

Keyhole.co

MAY 3, 2023

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. And if it’s not clicking with your country of choice, you can use a hashtag analytics tool to seek out hashtags that are popular in that country. Segment Your Audience This is one most people miss.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

OCTOBER 27, 2022

Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Which Hashtag Metrics Should I Track?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Keyhole.co

FEBRUARY 13, 2022

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. If you are not sure how to measure your social media success with analytics, try the Keyhole trial for free and follow the guide to align your goals with our tool.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. Opportunities are external factors that present a chance for your brand to excel, like being a successful early adopter of a new platform. It can be tempting to zone in on your own social media analytics and focus only on strengths and weaknesses. Clear data. Opportunities.

Analysis 105

Analysis Social Media HootSuite Tips 105

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 103

Analytics Twitter Tools Strategy 103

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

DECEMBER 18, 2023

It lets you handle your marketing activities across multiple social media platforms seamlessly. In short, a social media marketing platform with the right features can elevate the way people think about your brand — and that’s why every growth-focused business is investing in these. One such popular choice is Rival IQ.

Price 52

Price Hashtag Analysis Sentiment 52

Sprout Social

AUGUST 17, 2022

But doing so is easier said than done when you’re trying to track activity across multiple platforms. Likewise, native social analytics primarily focuses on direct @mentions and @tags. The ability to condense all of your interactions into one platform is a massive time-saver. That’s exactly what Sprout does.

Campaign 121

Campaign Social Media Tools Hubspot 121