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10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year.

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How to Make a Standout Social Media Portfolio [Free Template]

Hootsuite

In this step-by-step guide, we’ll discuss how you can create an effective and jaw-dropping portfolio that will get you noticed by your dream collaborators. Think of it like an informal resume, or part of your pitch process to a brand or client. Here’s what you should include in your social media marketing portfolio.

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The 17 Best Photo Editing Tools

Webbiquity SMM

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Photos grab our attention.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Want the trends, news, and findings too? Sign up right now at a totally reduced cost for 2012 for a limited time.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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The Only Social Media Checklist You’ll Ever Need

Rebekah Radice

Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Respond to Inbound Social Messages. In other words, focus on what matters most.

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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” In fact, as Google’s Digital Marketing Evangelist Avinash Kaushik jokes, “we have more web metrics and data than there are stars in the universe.” Do blogging metrics really matter?

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