Analytics Marketing Metrics Repository 
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. This can help inform strategic decisions and optimize marketing efforts.
Buffer Social
JUNE 5, 2017
The key is social media analytics and reporting ! . In this post, you’ll learn how to analyze, evaluate, and use your social media data to boost and report your social media marketing results — from exporting your data to creating benchmarks , to finding your best times to post. Google Analytics to crunch the revenue numbers.
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Hootsuite
FEBRUARY 16, 2021
Owly links are secure, and they also track the metrics you need to see how well your content is converting. (Ok, Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Automatically tag your (outbound) posts for better analytics.
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?
Sprout Social
MARCH 24, 2020
If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”
Oktopost
FEBRUARY 1, 2024
64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?
Convince & Convert
NOVEMBER 15, 2011
” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Louis market on a 60-day trailing basis. On what basis? Now THAT would be a case study.
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