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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Retail 104
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. You’ll get more analytics and the option to create a shop and a product catalog. Organic posts help to build your awareness, follower loyalty, and brand personality. What is Instagram eCommerce?

Instagram 117
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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood? AI can do the analytics for you. Case in point.

FAQ 99
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build brand loyalty. Get the template now! Mostly good.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 101
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. But it’s easy to fall into a common trap: Using gross profit without including the cost of goods sold.

ROI 113
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11 ways social data can take you and your business to the next level

Sprout Social

Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Need analytics tools to make the most of your social data?

Data 97