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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 120
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Social listening.

Strategy 125
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237
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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Updated – November 2020. No worries, you can read it here: [link]. Start Free Trial.

Analytics 105
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres.

Metrics 40
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5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Which benchmarks and Instagram analytics will be used to measure and quantify success? The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Don’t Forget About Hashtags. Each photo is well shot and visually interesting.