Waxing UnLyrical

JUNE 21, 2012

It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. You can give posting rights to a team for group posting, which is terrific! So I use Buffer to schedule posts when I: a.

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday). Twitter has absolutely nailed the culture of its service, however.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words).

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JANUARY 29, 2019

Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Fully customizable email templates can be crafted as well. Feature #6: Social Media.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 16, 2012

The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Finally, the chat turned to the question of analytics, and whether chat participants are Jedis, Apprentices, or Ostriches. Here’s her recap of the chat.

Flickr 205

Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. Some easy ways to do this: Lists of any kind (Twitter, Facebook, etc.). Google+ Hangouts.

Statistics 100

Statistics Organization Consultant Groups 100

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”.

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

APRIL 29, 2015

Do you live by the sea in a surf-community such as the Boys to Men group in San Diego? If you have a strong group of motivated participants, perhaps a crowdfunding event is the right choice. Remember there is “value” shared from every group participating. You can also follow her on Twitter.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

SEPTEMBER 25, 2015

A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. October#measurePR Twitter chat announcement. A2: New/exciting? BarcelonaPrinciples 2.0 -it

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

JANUARY 23, 2015

Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. Service providers are becoming more and more willing to provide smart yet affordable analytics solutions to businesses that don’t have several thousand dollars a month to spend on measurement dashboards.

Trends 100

Trends Consultant Influencer Education 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Analytics solutions can be very helpful, so long as they give you the information that you want. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

JULY 30, 2015

Build your online reputation through LinkedIn networks and groups, meetups, and about.me. August #measurePR Twitter chat announcement. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. Read the junior PR pro’s guide to becoming a PR geek. Based in the Washington, D.C.,

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

NOVEMBER 27, 2012

Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. (We fared just fine, but my thoughts remain with those in New York and New Jersey, who bore the brunt of the storm.).

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

DECEMBER 5, 2010

Social media as the new support group? from Chuck Hemann ‘s Analytics is King. She’s another quite amazing person I’ve been lucky to meet, first through Twitter and then IRL. Comment as pts moderator Chuck Hemann Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. I pride myself on being a good listener and I examine my own analytics. For example, when I started my journey on Twitter in 2015, I had about 300 random followers.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Case in point, yesterday was a day I was particularly active on Twitter, which I haven’t been recently. It’s ridiculous.

Influencer 276

Influencer Klout Postrank Technorati 276

Waxing UnLyrical

APRIL 19, 2018

Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups. Google Analytics : Your time and money is low and fleeting.

Tools 191

Tools Marketing Discount Hubspot 191