Jon Loomer

MARCH 21, 2022

A good place to start will be any standard events that you may have created so that you can track all registrations, searches, leads, purchases, and more that result from your campaign. If possible, start with ranked events, as data is more likely to be complete. Have you created custom events for quality web activity?

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URL Facebook How To Analytics 200

Jon Loomer

APRIL 22, 2019

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

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Analytics Google Social Media HootSuite 145

Jon Loomer

NOVEMBER 27, 2023

Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4. By connecting your Shop to a third-party reporting tool, “landing and purchase events are sent with the same URLs and UTMs you provide for your website.”

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Report URL Instagram Analytics 126

Jon Loomer

FEBRUARY 2, 2024

I’ve long suggested we should even see this in our organic post results if we have a pixel and events set up. You can do something similar with URL parameters and GA4, of course. Google Analytics won’t know whether the person on your website is there because you paid to reach them or not.

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Organization URL Course Analytics 143

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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Metrics Analytics YouTube How To 145

Jon Loomer

FEBRUARY 28, 2022

I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. I’ve written before about how I use custom events to optimize for conversions while focusing on quality traffic. It even generated 60-second view events at under $1 each. That, to me, is the problem here.

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Facebook URL Conversation Analytics 196

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. And for this you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. Almost 75% of high-income earners use Facebook.

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Analytics Tools Facebook Marketing 98

Jon Loomer

FEBRUARY 7, 2024

Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication. Are you passing events via both the Meta pixel and Conversions API ? Are you passing events via both the Meta pixel and Conversions API ? Check Event Location.

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Jon Loomer

AUGUST 6, 2023

If you’re using the website conversion location, you’ll need to select your pixel and the specific conversion event. Provide the website URL (where the user will be sent when they click) and display URL (the domain that is displayed under your ad). Set URL parameters for tracking using third-party analytics tools.

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Campaign How To URL Eventful 135

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Only that user’s highest-ranking event (as determined by the advertiser, among eight eligible events) will be sent for attribution, and it will be delayed for up to 72 hours.

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Facebook Aggregator Eventful URL 203

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

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Analytics Google How To Overview 145

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Using URL Parameters. Another way to measure this is with URL parameters. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement.

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How To Facebook URL Cost 200

Keyhole.co

NOVEMBER 5, 2022

And for this, you need a Facebook analytics tool. A range of Facebook analytics tools competes for the same market, forcing marketers and community managers to decide between similar products. So, what are the best Facebook analytics tools for 2023? This helps you visualize the popularity of events and social campaigns.

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Analytics Tools Facebook Marketing 52

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Hosting Eventful Tips How To 145

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

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Analytics Google URL Adwords 110

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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Analytics Metrics Overview Trends 67

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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HootSuite URL Analytics Forums 120

Jon Loomer

FEBRUARY 22, 2022

Or you could use canonical URLs to make sure that the original landing page is the one that shows up in results. We also know that event reporting may be limited in Ads Manager for users who opt-out of iOS tracking. I also use URL parameters and Google Analytics to uncover conversions that Facebook doesn’t report.

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Facebook URL Report Campaign 210

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

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Conversation Facebook URL Report 197

Jon Loomer

MAY 24, 2023

What’s really interesting about this is that you can create different URL parameters for current customers and new customers. You’d need to utilize some sort of third-party analytics tool, like Google Analytics. What you do with this is up to you.

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Campaign URL Advertising Analytics 176

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Jon Loomer

OCTOBER 2, 2020

If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Pixel events and custom conversions help define an action for Facebook. Or you may define the conversion event as the general Purchase pixel event.

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Conversation Facebook URL Report 153

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

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WordPress Analytics Comments Google 147

Hootsuite

JANUARY 27, 2022

From directing users to “ link in bio ” to complicated IGTV hacks , figuring out how to incorporate URLs into Instagram content has been an exercise in creativity. As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping. Methodology. But that’s ok!

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Engagement Instagram URL HootSuite 103

Hootsuite

OCTOBER 19, 2020

The LinkedIn Pixel tracks conversions and events, offering an opportunity to learn what’s working—or what’s not—and gain valuable insight into your ad campaigns. You’ll also create better quality optimization and better analytics. Give your audience a name, and add the website URL that you’d like to retarget (a.k.a:

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LinkedIn URL How To HootSuite 144

Sprout Social

SEPTEMBER 6, 2023

This includes the latest news, updates, events, life at your company and job openings. LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link].

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LinkedIn How To Collaboration URL 109

Hootsuite

FEBRUARY 16, 2021

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

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HootSuite Features URL Template 140

Hootsuite

MAY 27, 2020

Remember important dates and events. Social media analytics report template. Get the free social media analytics report template. If you’re new to performance tracking, be sure to read our beginner’s guide to using social media analytics. The article includes a list of analytics tools that make reporting even easier.

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Hootsuite

FEBRUARY 27, 2023

It’s a good idea to frequently update your page with recent events, company news, and so on. Customize your URL Did you know that you don’t have to keep your page’s original URL? Hosting an event? You don’t need five keywords in there; one or two will do. How do I optimize my LinkedIn Page for SEO?

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SEO LinkedIn Tips URL 110

Buffer Social

SEPTEMBER 11, 2023

LinkedIn currently offers more than 85+ free skills assessments in the following areas: Technical skills: Technical skills assessments can be completed for programs like Google Analytics, Python, Ruby on Rails, and more Business skills: Business skills assessments can be completed for programs like Google Ads, Microsoft Suite, QuickBooks, and more.

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LinkedIn Tips Skills URL 113

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo. So I’ll pick up where she left off.

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Organization Tips Hashtag URL 267

Hootsuite

APRIL 26, 2021

It’s also important for tracking, analytics, and overall ad optimization. Facebook calls these actions “events.”. Facebook pixel standard events. The 17 standard Facebook pixel events for which you can simply copy and paste Facebook event code are: Purchase: Someone completes a purchase on your website.

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API Facebook How To Eventful 145

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Image source.

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Social Media Strategy Influencer LinkedIn 240

Hootsuite

JANUARY 10, 2023

This Hootsuite Analytics feature gives you automatic suggestions for the best time to post based on your unique audience. It also offers a Social Media Toolkit that includes advanced social media analytics. Plus, it offers up-to-date analytics about the most effective search phrases your business should target. Analytics tools.

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