Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93

Retail Analytics Wireless Data 93

Small Business Mavericks

FEBRUARY 24, 2012

There are many business owners that cannot survive without a mountain of analytical data. We’re an online marketing consultancy , and as such, we are generally contacted by phone. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

AUGUST 12, 2014

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Small Business Mavericks

DECEMBER 2, 2013

With so many changes happening at the search engine level, this is a trying time for many online marketers. Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from.

SEO 98

SEO Metrics Discount Analytics 98

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. The same can be said for SEO and social media marketing. Conversions? Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JULY 20, 2012

Facebook recently made a couple of relatively quiet announcements regarding its analytics product Insights and how Reach is measured on brand pages. And your Insights analytics will likely reflect that going forward. First, they mean that Facebook needs to be more open about its analytics policy. These are major announcements.

Facebook 98

Facebook Analytics Policies Mobile 98

Small Business Mavericks

SEPTEMBER 26, 2013

The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. I’ll leave that for others to discuss.

SEO 101

SEO Small Business Consultant Analytics 101

Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

OCTOBER 29, 2014

It’s about internet marketing, and gamification is a very small part of that dynamic. Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing.

Analytics 102

Analytics Strategy Analysis ROI 102

Small Business Mavericks

MARCH 28, 2013

More and more, search marketers are seeing “(not provided)” in their Google analytics associated with keywords they are tracking. There are other ways to mine the data that is important to you. This is frustrating for most of us, but it doesn’t have to be the end of your keyword tracking.

Analytics 87

Analytics Data Google Marketing 87

Small Business Mavericks

AUGUST 19, 2015

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. A marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Mobile marketing.

ROI 70

ROI Metrics Campaign Advertising 70

Small Business Mavericks

NOVEMBER 20, 2014

Pretargeting is the new real-time — big data is making it possible to predict which advertising will be of interest to shoppers while they are still in the “just looking” phase. As a marketer, it would be nice to invest in the ads that will be welcomed. What do you think of that list?

Marketing 102

Marketing Mobile Trends Data 102