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Foundations for integrated digital marketing

Sherrilynne Starkie

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284
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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors? Let’s look at these steps in detail.

Marketing 123
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Read on to see if AI content creation is right for you. How does AI-driven content creation work?

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work.

Tools 107
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Content research tools Gathering data and information can be one of the more tedious parts of creating content. Add Buffer to your content creation toolkit today. The following tools can help.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. In recent years the way customer feedback has been collected has moved into online qualitative market research to cut costs and speed up the process. Send Out Email Surveys Or Polls.

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