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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

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You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Case in point: Apple vs. T-Mobile. Video is all around us. Themellow music.

comScore 100
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5 Social Marketing Stories You Need To Read This Week

Firebelly

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start? points from 22.5

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7 Tips to Optimize Your Social Media Conversions

Sprout Social

This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. Make Your Landing Pages Mobile First. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The company’s recent acquisition of AdMob, a mobile ad service, further highlights their strategy going forward. CITIGROUP $131,326,011.

News 110
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Four Social Media Game-Changers to be on the Lookout For

ProBlogger

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. The trend: Internet access via mobile has overtaken PCs. Campaign ideas. Mobilise . Get Appy . Stalk like a tiger .