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The Shape-Shifting Reality Of Shopping

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They''re worried about their Web strategy, their mobile strategy, their social media strategy and so on. PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. millennial media. social media.

comScore 101
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The Trouble With Online Advertising

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Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

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7 Tips to Optimize Your Social Media Conversions

Sprout Social

We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. Keep it Brief.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They are the sixth largest airline for social media presence in the world. What does it all mean?

Airlines 210
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Building Your Personal Brand with Pinterest

Kikolani

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Build Your Brand through Social Media Consistency.

Brands 118
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. When it comes to social media, user-generated videos offer tremendous potential for shareability. Let’s say that you work for company that creates art supplies.

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