Hootsuite

JANUARY 10, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. Want to automate tedious tasks, stay organized and on top of to-do’s, and better connect with your audience on social? Well, Hootsuite’s got your back.

Team 130

Team Tools HootSuite Marketing 130

Keyhole.co

AUGUST 29, 2020

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Here’s a quick dive into how you can measure brand awareness on social media.

Social Media 40

Social Media Brands Metrics Sentiment 40

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 26, 2022

It has especially become one of the most effective ways for brands to promote their products on Instagram. Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. Monitor your influencers on Keyhole. What is influencer marketing? billion by 2025.

Influencer 52

Influencer Campaign Instagram Data 52

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. It’s a 1:1 ratio of creativity and analytics, but the great thing is that each one supports the other.

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

JULY 20, 2023

While, once, it was capable of ‘covering all your bases’ when it came to monitoring points of contact with customers, these days so much of what we do when nurturing leads takes place on social media. Here’s what you should know about social media customer relationship management.

Social Media 62

Social Media Social Media Management Team B2B 62

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Brands are often guessing and not listening. . Table of Contents: What is social listening?

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ Agorapulse. NapoleonCat.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. Image credit: Scott Hampson.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” How To: Get More Qualified Followers on Twitter by Social Media Today.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Showcase reviews: BuzzBlogger, Social Media Today.

Tools 207

Tools Social Media Netvibes Sample 207

Oktopost

MAY 8, 2023

On that note, here’s how to use social media for SaaS – including everything you need to know about utilizing a strong social media marketing platform to build authority and market share through your channels. Why do SaaS Businesses Need to Build Brand Authority? Social media takes you far beyond that island.

Industry 69

Industry Social Media Brands B2B 69