Remove Analysis Remove Publishing Remove Social Networking Remove White Paper
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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

How are B2B companies evaluating the results of social media marketing efforts? Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. Expanded social media following (e.g., White paper downloads.

B2B 190
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. It’s where you publish your smartest thoughts.

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9 Ways to Increase Your Brand Visibility

Oktopost

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Videos make it easier to catch the viewer’s attention, and they’re also the perfect form of content for social sharing. Work with Influencers.

Brands 75
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. download the most recent version of The Social Habit for free here ).

Brands 114
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10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. 10 Habits Highly Effective Social Media Marketing Leaders.