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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). We knew there were high levels of social conversation around crypto, which we could analyze on many levels, but that analysis alone would not prove exactly who was behind the buzz.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Competitor Analysis. Sentiment Analysis. Sentiment analysis essentially uses machine learning to understand the general context of the posts around a particular topic.

B2B 155
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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Digging into the results publicized in these case studies, what does B2B success look like? Objectives. Leads and new business.

B2B 190
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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9 Ways to Increase Your Brand Visibility

Oktopost

Sentiment Analysis: An analysis of the temperment around posts about your brand. Even relatively small businesses should regularly publish video content in order to maximize their brand visibility. ? Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 78
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Social Business + Big Data = Business intelligence

Mindjumpers

The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom. So, SPS enables us to perform data mining in the relevant BDA data.

Data 262