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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Google Trends.

Analysis 241
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 111
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million YouTube: 18.6 Take this fascinating video on Apple’s YouTube channel, for example. million Facebook: 14 million Twitter: 9.6 million LinkedIn: 17.6

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What Is the Line App? Everything Brands Need to Know in 2021

Hootsuite

Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Streaming music, live concerts, sports and more. Source: Line.

Brands 120
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

One key way to find out is to engage in some social listening and social media sentiment analysis. It combines fitness tracking with sports news and social networking through personal “leagues.” UK sports teams can whitelabel the app to engage their fans. Here’s what they found: Persona 1 (B2C): Jim Watson, a sports fan.

Template 145
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5 types of social media content that can accelerate business success

Sprout Social

Best social platforms for video content: Facebook, YouTube and Instagram are the top three social media platforms that consumers use to follow brands and want to see brands using more. These days, mobile devices are equipped with high-definition cameras and editing tools, so anyone can embrace their inner photographer.

Types 140
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Reposted TikTok content is spreading across Instagram, Twitter, and YouTube like wildfire. For example, Nike saw that few young women in Italy take part in sports. Top 5 social media trends for 2020.

Trends 145