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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Once you have a clear understanding of your audience, take stock of business goals that align with social personalization efforts. And not just respond.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. I use this example: The USA Today has more audience than the Washington Post.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] [link] nateriggs Killer analysis, Jay.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# The more email addresses a person uses across the social Web, the less ideal the results. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses.

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24 Tools Every Social Media Manager Should Use

Visually SM

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. You can even turn your messages into action items to create workflows or reminders around your social activity.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.