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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

A competitor analysis is often done too. This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Research is a key part of developing a strategy and keeping a program on track.

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How to optimize your marketing budget: Do more with less

Sprout Social

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

Marketing 132
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111
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HubSpot vs. Marketo: Which is Better?

Oktopost

Built-in tool integrated with Google Calendar or Office 365 calendar. Content Management System (CMS). Traffic analysis. Marketo has robust APIs, that ensure it integrates easily with multiple marketing tools to maximize their joint potential. Email tracking. Email reporting on campaigns. Meeting Scheduler.

Hubspot 110
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce.

Examples 104
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). That’s my dream, anyway.” —@jojobounds.

Brands 60
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. Do a deep-dive analysis of each of your plugins and ask yourself the following questions: Do I really need this plugin?

WordPress 208