What the heck are social media consultants and what do they do all day?
Sherrilynne Starkie
FEBRUARY 13, 2018
A competitor analysis is often done too. This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Research is a key part of developing a strategy and keeping a program on track.
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