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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A competitor analysis is often done too. They are effective managers.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Take into consideration the cost of tools, resources, employees and contractors. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 129
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 101
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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111
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HubSpot vs. Marketo: Which is Better?

Oktopost

Built-in tool integrated with Google Calendar or Office 365 calendar. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Content Management System (CMS). Traffic analysis. Email tracking. Email reporting on campaigns. Meeting Scheduler.

Hubspot 110
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). Quotes From This Episode. “80%

Brands 60
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7 Ways to Take the Media World by Storm

Convince & Convert

Assign an editor to help them tell a story that works for your content marketing program. Buy a Media Company: Do an analysis on the media companies in your industry. Have a team discussion about which ones are the best fit for your content marketing program. About the Jay Baer: Follow @jaybaer.