The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Keyword Tool.
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.
Using word clouds in communications analysis
AUGUST 13, 2012
Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Wordle is one popular free tool to create word clouds. In communications, word clouds are best used in conjunction with ‘human’ analysis. It’s so very simple, yet so very useful. However, it has numerous limitations too.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Analysis of people tagging photos with #trumpyourcat reveals 70.1% are married, an average age of 27.8 years and a median personal income of $43.8k/year.
Using The Right Numbers For Analysis
Small Business Mavericks
MARCH 16, 2015
Analysis Is Only As Helpful As The Data You Get. Why do we need to pay attention to what your Google Rank Tracking (or any other tracking tool) looks at? It is very important to have a clear understanding of the data being analyzed by your tracking & analytics tools so you can track the right stuff. Tracking & Analytics analysis localization serp Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? But the difference between the two reminds me of how easy it is to miss something important.
12 Time-Saving Tools for Content Marketers
Convince & Convert
AUGUST 10, 2015
Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. If you’re looking for an advanced customer analytics tool that you don’t need a PhD to use, then MixPanel is for you. Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation.
Why the SWOT Analysis Still Matters in Marketing
Convince & Convert
SEPTEMBER 18, 2015
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber this week got us to thinking about the importance of two of the areas that can leave a company the most vulnerable: Weaknesses and Threats. That’s good, actually.
Why You Should Never Use VLOOKUP Again for Social Analysis
JULY 18, 2016
Sometimes it’s okay to throw together something hacky and get quick results if you know you’re doing one-off analysis, and sometimes you’re tasked with building a dashboard that needs to be used over and over in many different scenarios. Especially with something like dates and grabbing the first value prior/post your lookup date, this is an AWESOME tool to have. Bummer, dude.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. think the best thing to do before trying to utilise any keyword tools at all is to simply use your own brain to come up with ideas. Three Tools Which Still Bring the Power. Learn guitar. How to strum. Learn guitar chords.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1) ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”
Eight Tools for Social Media Listening
OCTOBER 4, 2011
Now let’s discuss eight free tools to enhance what Google is sending you. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. Competitive Analysis. Next week I’ll give you the tools for assessing where your customers and prospects are already participating online. The Art and Science of Listening. First things first.
Finding a Social Media Analysis Tool With Specific Capabilities
DECEMBER 7, 2012
Quick, name a social media monitoring tool that can monitor Instagram. launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market. Social media analysisGot one yet?
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Below are some tips and tools you can implement into your mobile marketing strategy in order to measure how effective it is, and improve based on your findings. and nearly $220B worldwide.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Competitive Analysis. These tools are useful for pulling social data on your own site as well as the competition. really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic. Management Tools. Real-Time Analytics. Parse.ly.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Use these four free tools to gauge how you’re doing and how you can improve. BONUS: You can enter any blog URL—making it a great tool for competitive analysis too. BONUS: You can enter any Facebook page URL—making it a great tool for competitive analysis too. Spring has sprung and it’s time to clean up your social media channels!
Data Mining: The Ultimate Guide to Niche Analysis
NOVEMBER 29, 2011
First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Before you can use any of these tools to their full potential, it’s recommend that you grab a pen and paper (or open up a text editor) and jot down some phrases which would best describe your niche. Ice Rocket Trend Tool.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. So most social media managers’ have resorted to using 2-3 social media management tools for full feature set to match their use case. The chart below summarizes functionalities offered by 23 social media management tools.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” data analysis. Successful content marketing involves.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Twitter Counter.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. What to do?
TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score
The Realtime Report
NOVEMBER 29, 2012
This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about. Influence: How Information Flows Between People. Influence: Far More Than A Score.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give you a sense of how amazing the landscape is, here’s a graphic of some of the social media tools available: social media management, listening, analyzing, content creation and more.
The Specialization of Social Media Analysis
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc.
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
The link listening technology of which I speak of is Spider , which is billed as a social listening tool. We don’t need another social listening tool. Sure, you can use hashtags and put in keywords and do all of the same stuff you do with other social media listening tools, but what I like most about Spider is it provides link listening. But the timing was off for me.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? With that in mind here are some Facebook analytics tools to experiment with: PageLever. PageLever may be the most frequently suggested third-party tool, having positioned itself as Facebook Insights on steroids. They roll up the analysis into a series of graphs and charts that can be viewed online or exported to Excel or PowerPoint. Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Buddy Media.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
Steal This Sales Tool to Beef Up Your Marketing Strategy
Convince & Convert
MAY 18, 2016
Win/loss analysis is often seen as a tool for the sales teams. Win/loss is an incredibly useful tool for gaining insight into the consumer mindset as they move through their journey , which means that these interviews can be equally powerful for helping marketers improve their efforts. It’s simply a matter of asking the right questions. The Buyer’s Process. Identifying Gaps.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social That’s the problem, though — when you’re dealing with a complex, multi-functional set of tools like social media, considering a single dimension in isolation from the others risks writing-off broad benefits across the organization. Where to begin?
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool. Note: Most of the tools in the list also have a paid version). The real power of such a tool is when you look for people other than yourself.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools.
3 Tools for Social Media Listening on a Budget
Ignite Social Media
OCTOBER 4, 2016
Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. However, if you’re a small shop or running on a very tight budget, listening tools can seem out of reach. Google Alerts. RSS Owl.
2012 Acquisitions in Social Media Analysis
DECEMBER 17, 2012
I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. Others offer some of the building blocks for developers who want to focus on other pieces or enterprises building their own tools. Companies
When is the social curation bubble going to burst? — Tech News and Analysis
FEBRUARY 15, 2012
Tech News and Analysis. The tools available now are extremely powerful, and they connect to vast amounts of data that pour out of the Web. Related research and analysis from GigaOM Pro: Subscriber content. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse.
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. So I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients. OK, now on to tools. personally love the invoicing and invoice tracking tool built in and one of my best partners uses Harvest and he makes me a lot of money ( follow the money ).
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. And while many dashboards have amazing selections of features, there are still quite a few features that many marketers need – and because they’re not getting them from their dashboard, they have to look at other tools to help them. appreciate a tool that has a library.
10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
Here are a few tools to get you started with benchmarking: Klout. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics, and more in a package that’s intuitive and easy to use. It then give you the tools and recommendations you need to take action and improve each one of these metrics.