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10 social media monitoring tools to inform your campaigns

Sprout Social

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Perhaps not surprisingly, RivalIQ’s platform focuses on competitive analysis to help brands keep an eye on their business rivals. Consider that the stakes are high when it comes to your social mentions.

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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

” Chi Thukral, now Social Media Team Lead at HubSpot , says her managers in a previous role at Yanko Design , where she worked as Senior Digital Marketing Manager, wanted evidence of experimentation. Content planning, analysis, and reporting The major part of your day will involve planning, analysis, and reporting.

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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Although specialists, connectors, and soloists can still excel with focused competencies and service offerings, disruptors are built on the versatility of social-media and tech-savvy professionals. Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot. 2) Selective Consumption.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published. It’s in the best interest of other companies, such as Wordstream or Hubspot , to provide natural insight that serves as its own form of demand generation. .

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AI Marketing Tools To Help You Win in 2024

Hootsuite

With the right software, companies with minimal resources can compete with the big boys. Wordstream’s key features include ML-driven ad performances, cross-channel assessment of PPC ads, and comprehensive campaign analysis. It uses machine learning (ML) to optimize ad campaigns across a variety of social media networks.

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Current Inbound Marketing Trends: 10 Things You Didn’t Expect

Writtent Blog

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

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How to Be a Guru: 6 Paths to Blogging Stardom

ProBlogger

Focus on long-form, custom and detailed content: When you don’t have the pressure to create content on a daily or weekly basis, you can focus on the production of in-depth case studies, research, and analysis that will satisfy the number-crunching demands of executives. Which path is for you?

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