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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published. Think of your website just like courting a potential relationship.

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Current Inbound Marketing Trends: 10 Things You Didn’t Expect

Writtent Blog

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99
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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.”

Tools 192
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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Michael Gerard details six attributes needed to “to launch and sustain a successful business blog” based on an analysis of more than 400 blogs at the 10,000+ visitors-per-month level. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Six Blogging Strategy Guides. These tips still work for 2015!

Tips 100
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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60
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Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104